The massive growth of ecommerce in China

CHINA HAS EMERGED AS A MAJOR GLOBAL CONSUMER OF LUXURY GOODS 2020 CHINA'S LUXURY CONSUMER BASE IS EXPECTED TO EXPAND FROM 80 MILLION TO 180 MILLION PEOPLE. SOURCE: MCKINSEY 2015 CHINA IS EXPECTED TO OVERTAKE JAPAN AS THE WORLD'S LARGEST CONSUMER OF LUXURY GOODS. COACH PRADA D&G EMPORIOVARMANI DIESEL BLANCPAIN/PORTSUel m W RALI LALREN Poul Sani *SENNHEIER PATEK PHILIPPEDKNYDem lelgnon. Gurrard" ROLEX STEINWAY G SONS GUCČL GINE 2010 LACOSTE Cartier Dior O MOET & CHANDON HERMÉS JAGUAR PARIS PUMA Chloes E* Ma FENDI g MOŚCHINO Z haugria 8 HennessV SWAROVSKI Cabar CHINA'S LUXURY GOODS CONSUMPTION REACHED US $6.5 BILLION, MAINTAINING THE WORLD'S FASTEST GROWTH RATE FOR THREE CONSECUTIVE YEARS. OBULOVA anone Ktynd TRUMBH MOMEGA X BURBERRY SUCATI VITO SOURCE: GOLDMAN SACHS CHINESE CONSUMERS ARE GOING ONLINE IN UNPRECEDENTED NUMBERS WEB BROWSER USAGE IN CHINA CHINA 2015 780MILLION OE0 GENERAL BROWSING ONLINE SHOPPING INTERNET USERS MANY OF THESE WILL BE MOBILE INTERNET USERS, DUE TO THE GROWING NUMBER OF INEXPENSIVE MOBILE DEVICES. 88% INTERNET EXPLORER - INTERNET EXPLORER 6 60% 3% CHROME 3.5% FIREFOX CHINA 201O -ALL OTHER BROWSERS 420MILLIUN 6 GMILLION 5.5% OTHER INTERNET USERS 40% UNITED STATES 2010 50% FEWER USERS THAN CHINA SOURCES: STATCOUNTER.COM (MARCH-MAY 2011) AND INTERNET RETAILER (FEBRUARY 2011) INDIA 2010 SOURCE: MCKINSEY 80% FEWER USERS THE GROWTH OF THE CHINESE E-COMMERCE CONSUMER BASE CHINA 2010 2015 USA 2010 2015 140 MILLION 520 MILLION 140MILLION 200 MILLION ONLINE E SHOPPERS ONLINE SHOPPERS ONLINE SHOPPERS ONLINE SHOPPERS 2/3 OF TOTAL USER BASE 2/3 OF TOTAL USER BASE 2/3 OF TOTAL USER BASE 1/3 OF TOTAL USER BASE SOURCE: IRESEARCH BAUMEAMPKIE al PIAGET JOOr BGUESS TAGHeuerX HOUCHERON SHLSEIDO BALMAIN FÉRAUD COny RALH LEN LUXURY BRAND WEBSITE PERFORMANCE ACCEPTABLE WEBSITE RESPONSE TIMES NATORI GUCCI gROLEX nd BILL BLA urr CAROLINA HERRERA MISCHINO MOVADO MICHAEL KORS SOURCE: JAKOB NIELSEN i BURBENRY aand +U SECONDS LANCOME LAPERLA EMPORNOWARMANTGA VINETA Christian Lacroi1oUT OONY KARL LAGERFELD AE HATEK PHUPE BALLY Cartier svLGAR HANRO m S FENDI Yonji YAMAMOTO VERAANG O Asprey3 LOST CHAIN OF THOUGHT IU SECONDS AVERAGE LOAD TIME FOR LUXURY BRAND ESCADA HOME PAGES IN URBAN CHINA: ATTENTION BARELY KEPT 16.2 MONTO L Ihiy/Mugln 1SECOND LAMB GUERIAN I a parie Tohn NINA RICCI alliano O DaG DONNAKAA Dior BASED ON A STRANGELOOP SURVEY OF 100 BRANDS SEAMLESS FLOW OF THOUGHT SECONDS MANNC LA MER CK Vacke PRADA DALENCIAGA LAR Chloé HALSTON bea M FRED Guta FERRE MKm FRED LEIGHTON GIVENCHY 2 SECONDS 0.1SECOND OPTIMAL PAGE LOAD TIME: ostrangeloop SOURCE: FORRESTER CONSULTING ILLUSION OF INSTANTANEOUS RESPONSE www.STRANGELOOPNETWORKS.COM