Marrying Mobile to Your Marketing Mix

Marrying Mobile to Your Marketing Mix AUGMENTED Over 1.6 billion AR-enabled REALITY phones are expected to be in the market by 2015. 56.6 billion MMS messages MMS were sent in 2010 -a 64% increase from 2009. QR 14 million people in the U.S. used a QR code in CODES June 2011. MOBILE Downloads are forecast to soar from 10.7 billion in 2010 APPS to 182.7 billion in 2015. 2010 2015 MOBILE Mobile Internet is expected to overtake the PC as the most WEB popular way to get on the web within 5 years. MESSAGING 6.9 trillion messages were sent in 2010 (SMS) SMS traffic is expected to break 8 trillion in 2011. Sources: Brought to you by "14 Mlion U.S. Adults Used QR Codes in June, Mashable, Aug. 12, 2011 Worldwide and U.S. Mobile Applications, Storefronts, Developer, and In-App Advertising vibes 2011-2015 Forecast Emergence of Postdownload Business Models, IDC, June 28, 2011 Augmented Reality, Hidden Creative, 2011 Global mobile statistics 2011, mobiThinking, July 2011 CTIA Semi-Annual Wireless Survey Results, March 22, 2011