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Marketing Music: How Brands Affect Bands

MARKETING MUSIC: HOWBRANDS AFFECT BANDS As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered. FANS DON'T FEAR BRANDS Most people don't mind a little band-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them. 68% 32% BRAND X HELP EXPLOIT MUSIC MOVES THE MASSES Breaking news: Sex doesn't sell! At least not like music does. 75% said it would be harder to go a week without music than a week without sex. (By gender, 92% of women prefer their music compared to just 55% of men.) MUSIC 75% SEX 19% BEER 6% FIND IT ONLINE What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. Nearly half of voters said the Internet is a better way 21% 48% 31% to discover new music than Film/TV consulting their friends. (Voters over 35 still prefer their friends.) The Internet Friends COMMERCIALS DO CATCH ON If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. (For teens, that number is significantly higher at 88%.) 69% Have been introduced to new music Have not been introduced to new music 31% Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/) Gathered: 10/30/11 Total votes: 519, 556, 593, 559 GMR Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions) MARKETING MUSIC: HOWBRANDS AFFECT BANDS As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered. FANS DON'T FEAR BRANDS Most people don't mind a little band-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them. 68% 32% BRAND X HELP EXPLOIT MUSIC MOVES THE MASSES Breaking news: Sex doesn't sell! At least not like music does. 75% said it would be harder to go a week without music than a week without sex. (By gender, 92% of women prefer their music compared to just 55% of men.) MUSIC 75% SEX 19% BEER 6% FIND IT ONLINE What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. Nearly half of voters said the Internet is a better way 21% 48% 31% to discover new music than Film/TV consulting their friends. (Voters over 35 still prefer their friends.) The Internet Friends COMMERCIALS DO CATCH ON If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. (For teens, that number is significantly higher at 88%.) 69% Have been introduced to new music Have not been introduced to new music 31% Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/) Gathered: 10/30/11 Total votes: 519, 556, 593, 559 GMR Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions) MARKETING MUSIC: HOWBRANDS AFFECT BANDS As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered. FANS DON'T FEAR BRANDS Most people don't mind a little band-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them. 68% 32% BRAND X HELP EXPLOIT MUSIC MOVES THE MASSES Breaking news: Sex doesn't sell! At least not like music does. 75% said it would be harder to go a week without music than a week without sex. (By gender, 92% of women prefer their music compared to just 55% of men.) MUSIC 75% SEX 19% BEER 6% FIND IT ONLINE What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. Nearly half of voters said the Internet is a better way 21% 48% 31% to discover new music than Film/TV consulting their friends. (Voters over 35 still prefer their friends.) The Internet Friends COMMERCIALS DO CATCH ON If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. (For teens, that number is significantly higher at 88%.) 69% Have been introduced to new music Have not been introduced to new music 31% Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/) Gathered: 10/30/11 Total votes: 519, 556, 593, 559 GMR Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions) MARKETING MUSIC: HOWBRANDS AFFECT BANDS As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered. FANS DON'T FEAR BRANDS Most people don't mind a little band-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them. 68% 32% BRAND X HELP EXPLOIT MUSIC MOVES THE MASSES Breaking news: Sex doesn't sell! At least not like music does. 75% said it would be harder to go a week without music than a week without sex. (By gender, 92% of women prefer their music compared to just 55% of men.) MUSIC 75% SEX 19% BEER 6% FIND IT ONLINE What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. Nearly half of voters said the Internet is a better way 21% 48% 31% to discover new music than Film/TV consulting their friends. (Voters over 35 still prefer their friends.) The Internet Friends COMMERCIALS DO CATCH ON If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. (For teens, that number is significantly higher at 88%.) 69% Have been introduced to new music Have not been introduced to new music 31% Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/) Gathered: 10/30/11 Total votes: 519, 556, 593, 559 GMR Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions) MARKETING MUSIC: HOWBRANDS AFFECT BANDS As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered. FANS DON'T FEAR BRANDS Most people don't mind a little band-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them. 68% 32% BRAND X HELP EXPLOIT MUSIC MOVES THE MASSES Breaking news: Sex doesn't sell! At least not like music does. 75% said it would be harder to go a week without music than a week without sex. (By gender, 92% of women prefer their music compared to just 55% of men.) MUSIC 75% SEX 19% BEER 6% FIND IT ONLINE What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. Nearly half of voters said the Internet is a better way 21% 48% 31% to discover new music than Film/TV consulting their friends. (Voters over 35 still prefer their friends.) The Internet Friends COMMERCIALS DO CATCH ON If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. (For teens, that number is significantly higher at 88%.) 69% Have been introduced to new music Have not been introduced to new music 31% Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/) Gathered: 10/30/11 Total votes: 519, 556, 593, 559 GMR Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions) MARKETING MUSIC: HOWBRANDS AFFECT BANDS As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered. FANS DON'T FEAR BRANDS Most people don't mind a little band-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them. 68% 32% BRAND X HELP EXPLOIT MUSIC MOVES THE MASSES Breaking news: Sex doesn't sell! At least not like music does. 75% said it would be harder to go a week without music than a week without sex. (By gender, 92% of women prefer their music compared to just 55% of men.) MUSIC 75% SEX 19% BEER 6% FIND IT ONLINE What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. Nearly half of voters said the Internet is a better way 21% 48% 31% to discover new music than Film/TV consulting their friends. (Voters over 35 still prefer their friends.) The Internet Friends COMMERCIALS DO CATCH ON If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. (For teens, that number is significantly higher at 88%.) 69% Have been introduced to new music Have not been introduced to new music 31% Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/) Gathered: 10/30/11 Total votes: 519, 556, 593, 559 GMR Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions)

Marketing Music: How Brands Affect Bands

shared by GMRMarketing on Nov 15
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As music and marketing continue to drift closer together, it’s become difficult to gauge how sponsors are affecting the music they support. It’s a symbiotic relationship with is own set of risks, ...

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