Marketing Metrics that Matter

MARKETING METRICS THAT MATTER Marketers have access to more metrics than ever before. That's why it is so important for marketers to track the metrics that matter most. = Vanity Metric = Better Metric Bounce Rate < Sharing Open Rate Deliverability Rate Stats EMAIL METRICS Click Leads Generated Through Rate Cost Per Lead 97 Lead Quality Re-tweets/ Shares Friends/ Followers Number of Posts SOCIAL METRICS Number of Leads Closed Deals Purchasing Behavior 23 Referrals Click Ad Impressions |Through Rate Cost Per Click Position PAID SEARCH METRICS 4 Number of Leads Cost Per Acquisition Cost Per Lead Click Through Rate Cost Per Impression Impressions DISPLAY METRICS Click To R Lead 3 Cost Per Lead Cost Per Acquisition ETTER VANITY BETTER VANITY BETTER VANITY BETTER VANITY