Marketing to IT Decision Makers

MARKETING TO IT DECISION MAKERS IT decision making procedures: Small and medium-sized An average of 17 PEOPLE are involved in IT decisions at businesses typically involve 6 PEOPLE in IT decisions. enterprise companies. How do IT decision makers stay up-to-date on new technologies? 71% 58% 70% Peer Consultation Technology Websites Search Engines 88% of IT decision makers have viewed tech-related videos in the past three months. 70% OF IT DECISION MAKERS FIND VENDOR CONTENT MORE CREDIBLE WHEN IT IS ASSOCIATED WITH A TRUSTED THIRD PARTY. After viewing a video: 63% ! 54% contact a conduct further product research vendor or visit their website Contact Clarity Quest today to leam how our agency helps healthcare and technology companies drive leads, sales, and revenue with our integrated marketing services. www.ClarityQst.com| Source: IDG Enterprise's 2014 Role and Influence of the Technology Decision-Maker CLARITYQUEST. HEALTHCARE & TECH MARKETING