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Marketing Chutes & Ladders

» MARKETING « Chutes & Ladders insightera REQUIRED: DICE & BEER 595857 10% unsubscribe Your website is MARKETING MASTER from your mailing list in the last blast. still not mobile-friendly. ?! HELLO Eeeek. 6051 You created a Effectively score leads, your sales 12 team's all smiles Generic messaging on product page. beautiful and Marketing and Sales are aligned. Say whhhhat?! useful slideshare. 100,000 views! Blah. 47 344 Spend $40,000 on attending a conference. Gate content Targeted ads to high priority accounts draw too early - lose 90% of your visitors Result: top visitors 1 possible lead. 37 Broad Didn't measure keyword targeting for PPC. There goes the bank. content success before creating more content 26 Give your sales team better Leverage big data and predictive analytics to Deliver your financial ebook to Personalize your CTAS onsite. 42% better Publish crappy financial industry site visitors. sales intelligence on qualified leads content, keep promoting conversion. recommend Booya! They eat it up. best content 20 2/22 Webinar goes Define your target accounts to set up over 30-minute time slot into "What's all this big data fuss about?!" Account-Based the 45-minute Marketing mark 16 143 Your PR goes nowhere. No time for content 536 Oh wait, it's an advertisement. creation! tweets on your ebook status Gotta get these emails out! Your infographic shows up first in organic search for your targeted keyword. Map your content, discover your START HERE Write a kick-ass assets blog post

Marketing Chutes & Ladders

shared by racheps on Nov 04
Exploring the ups and downs in every marketer’s professional life: failures to sweat about and triumphs to cheer about.


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