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Marketing Analytics

MARKETING ANALYTICS Marketers put in a lot of effort to ensure that their businesses stay at the top when it comes to emerging trends and technology. However, the true effectiveness of the efforts they take can be gauged only through analytics. Marketing analytics is becoming increasingly pertinent for businesses around the world no matter what the industry. Here's a quick roadmap to setting up marketing analytics in your establishment. ALIGNING TO OVERALL OBJECTIVES EXISTING MARKETING Aligning the marketing analytics goals to the ROI business goals to avoid dissonance 02 GOAL DEFINITION Clear defining of goals that the marketing analytics solution is intended to achieve IDENTIFYING RIGHT TOOLS I SOLUTIONS Identifying the appropriate marketing analytics solution to meet the defined needs 01 03 DEFINING THE RIGHT METRICS Choosing the right metrics that will track and provide relevant insights ORGANIZING THE RIGHT 04 TEAM AND RESOURCES terms of the right Setting up the process team, required technology and other physical aspects INTEGRATION 05 Integrating data across touch points to provide comprehensive view of customer behaviour 07 CROSS-CHANNEL TRACKING Ensuring that cross-channel marketing efforts are being tracked 06 RELEVANT REPORTING Reports that are relevant to stakeholders rather than being a jumble of data 08 INSIGHTS Analyzing data to provide insights 09 that can drive business decisions MONITORING Checking and improving the process to ensure that marketing analytics stays relevant to the business MARKETING 10 ROI INCREASED BY 25% Xerago is one of the foremost global providers of marketing analytics solutions of Indian origin. Xerago has successfully powered multiple data-driven marketing programs for organizations around the world. Some of them include implementation of analytical model for the world's largest online matrimony service provider, setting up a Marketing Analytics Platform to support Customer Listening Program for a leading insurance company, developing analytical models to predict churn in pre-paid subscriber base for a large telecom provider in Indonesia and more. To know how Xerago can power your business with marketing analytics, mail us at marketing@xerago.com XERAGO Customer Value Maximization

Marketing Analytics

shared by Kixer on Aug 12
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Marketers put in a lot of effort to ensure that their businesses stay at the top when it comes to emerging trends and technology. However, the true effectiveness of the efforts they take can be gauged...

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Kiran

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Business
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