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Market Research Make Sense of Big Data

MARKET RESEARCH MAKES SENSE OF BIG DATA Understanding the industry's big data can help your company become more efficient, and better target your potential customers. As Forbes magazine recently stated: (( One thing is clear: Every enterprise needs to fully understand big data – what it is to them, what is does for them, what it means to them – and the potential of data-driven marketing, starting today. Don't wait. Waiting will only delay the inevitable and make it even more difficult to unravel the confusion. ) THAT'S WHERE INFOCOMM INTERNATIONAL ENTERS THE PICTURE. Market Research Can Help Your Company UNDERSTAND YOUR OVERALL MARKET POSITION: The global pro-AV market grew from $75.5 billion in 2012 to $91.8 billion in 2014 and is forecast to reach $114.2 billion in 2016. 2014 Regional Markets: Europe: $17.5 billion North America: $114.2 Asia-Pacific: 120 $34.2 billion $31.7 billion $91.8 100 $75.5 Middle East/Africa: $3.6 billion 80 Latin America: $4.8 billion 60 40 20 IDENTIFY EMERGING DETERMINE GROWING, TRENDS: PROFITABLE MARKETS: Projects with 100-plus rooms are becoming more common. You'll find 600 digital signage content management software vendors today, compared to a couple dozen only five years ago. In response to demand for more controlled meeting and teaching spaces, the control systems segment has become Australia's second largest product category, with a projected 19% CAGR from 2014 to 2016. Globally, AV acquisition and delivery is one of the fastest growing product categories, with a projected 16% CAGR from 2014 to 2016. SPOT OPPORTUNITIES IN OBSERVE TRENDS OR EXISTING MARKETS: CHANGES IN BUYING HABITS: By 2018, China is predicted to have the largest cinema market in the world, creating significant opportunity for audio and projector manufacturers. In North America, as displays continue to increase in size, customers are shifting their preferences away from projectors in favor of displays. From 2014 to 2016, the projected CAGR is 8% for the display segment and 2% for the projector market. In Latin America, the signal management market is forecast to reach $520 million by 2016, due to growth in digital signage and videoconferencing. In the Middle East, there is significantly more demand and activity in managed services and maintenance contracts. PINPOINT FUTURE TRENDS INDUSTRY EXPERTS BELIEVE ARE THE KEY TO GROWTH AND SUCCESS: In France, the AV-as-a-Service model is gaining traction, In Mexico, the growing presence of multinationals is driving demand for technology. which shifts businesses $1.35 billion from a CapEx to an OpEx investment model. Cisco announced plans to invest $1.35 billion this year for a Mexican manufacturing operations and support center. MINIMIZE RISK WHEN DISCOVER HOW REVENUE CONSIDERING A NEW MARKET: MODELS ARE CHANGING: In the venues/events market, 27% of providers surveyed cite competition/pricing/margins as their biggest sales challenge. As margins on pro-AV products mimic product margins in the IT industry, pro-AV firms are increasingly focusing on growing services revenue. KEY INFOCOMM PRODUCTS Market Definition and Channel and Strategy Study Distribution Study Economic Snapshot Vertical Market Study Live Events Report Compensation and Benefits Report As the need for essential communications grows worldwide, many end users will have greater needs for pro-AV equipment, management and knowledge. Pro-AV companies with the broadest understanding of this marketplace will be well-positioned to take advantage of these growing requirements. InfoComm International is the only resource that can supply the worldwide market research your company needs. Visit us at infoComm INTERNATIONAL

Market Research Make Sense of Big Data

shared by AgentIllustrateur on Jan 11
Understanding the industry’s big data can help your company become more efficient, and better target your potential customers.


Agent Illustrateur


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