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Marcomms Agencies: Benchmarking Report 2012

B2B Marketing TOP 3 REVENUE GENERATING SOURCES LIENTURE ON BUDGETS CREATING GROWTH www.b2bmarketing.net 41% 11% B2B agencies going for growth 52% TOP 3 ISSUES WEB DESIGN/ MANAGEMENT ATTRACTING/ RETAINING QUALITY STAFF he last 12 months has been a good one for B2B marketing agencies in the UK, according to our first Marcomms pressure on clients' budgets and quality staff retention are the key challenges they face. These findings, and others, are reflected in this infographic, but there's 36% 15% Agencies Benchmarking much more information - including MARKETING PLANNING7 STRATEGY Report (produced in association with Circle Research), with gross income increasing by an average of 14 per cent - or just under £400,000. Website design/management is the top revenue generating service for agencies, confirming the migration from offline to online activities, followed by strategy development and branding. But it's not all good news for agencies - the usual comprehensive listings of services and specialisms of all leading B2B agencies - in the full Marcomms Agencies Benchmarking Report. This report is free to Premium Members of B2B Marketing, or to purchase online at b2bmarketing.net/resources/ benchmarking-agency-survey-11 26% BRANDING AVERAGE 2011 GROSS INCOME £3,320,000 Research by Design by AVERAGE PROFITABILITY Circleresearch idego | media 88.0% FRESH PERSPECTIVE 12% 76% AVERAGE GROWTH IN GROSS INCOME FROM 2010 20% CONSIROPERT 14% OR £397,000 20% MARKETING SERVICES SECTORS: SOURCE Q: PLEASE INDICATE THE SECTORS IN WHICH YOU FEEL YOUR AGENCY HAS THE GREATEST ĐXPERTISE 22% RETAIL AND CONSUMER BUSINESS SERVICES A6% ENGINEERING AND % MANUFACTURING AVERAGE LENGTH OF CLIENT RELATIONSHIP 38% 4 YEARS, 4 MONTHS 42% NE unloss spocified, nguros based on all UK aganclos providing infomation (around 50 AVERAGE NET PROFIT LEISURE AND HOSPITALITY COMS ABOTONHO31 MEDIA AND PUBLISH OTHER AVERAGE NUMBER OF EMPLOYEES 57 E£264,000 PROFESSIONAL FINANCIAL SERVICES

Marcomms Agencies: Benchmarking Report 2012

shared by youcom on Mar 28
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This year’s Marketing Agencies Benchmarking Report has been made into an easily digestible graphic. It provides a neat top line overview of the state of B2B Marketing at the beginning of 2012.

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B2B Marketing

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Business
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