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March Advertising Madness

MARCH ADVERTISING MADNESS 30 SECOND TV AD RATES: THE 64 AND 32 ROUNDS THE 64 AND 32 ROUNDS SWEET B AND EUTE B $350,000 $100,000 SWEET 1B AND EUTE 8 $100,000 ,$350,000 FINAL FOUR FINAL FOUR $750,000 CHAMPION $750,000 CHAMPIONSHIP $1,400,000 THE 64 AND 32 ROUNDS THE 64 AND 32 ROUNDS SWEET 18 AND EUTE 8 SWEET 18 AND EUTE 8 $100,000 $350,000 $350,000, $100,000 Total Ad Revenue $1,005,400,000 $536,900,000 NBA PLAYOFFS 2012 NCAA beats TOURNAMENT $976,300,000 NFL PLAYOFFS $354,100,000 MLB PLAYOFFS $134,000,000 Estimated cost of lost productivity during the first two days of the tournament NEDI CEAN Sources: http://kantarmediana.com/intelligence/press/2013-march-madness-advertising-trends-report http://www.bizjournals.com/atlanta/news/2013/03/18/march-madness-to-cost-134-million-in.html http://www.adweek.com/news/advertising-branding/nothing-net-march-madness-winning-investment-139073 http://www.usatoday.com/story/money/business/2013/03/17/march-madness-ad-revenue-super-bowl-advertisers/1991379/ http://www.freep.com/article/20130318/BUSINESS07/130318007/March-Madness-marketers-run-the-ambush-route

March Advertising Madness

shared by kdolan on Mar 21
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Well it’s official. Ad costs for the 2013 NCAA Basketball tournament is in. CBS sold out the game’s ad space for around $1.4 million for a thirty second spot. This comes out to be a new all time r...

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