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Mapping Mobile App User's Journey : From Discovery to Loyalty

TARGETINGMANTRA PRESENTS MAPPING A MOBILE APP USER'S JOURNEY: FROM DISCOVERY TO PURCHASE --. WHAT DRIVES YOUR CONSUMERS TO INSTALL YOUR APP AND ENGAGE WITH IT? Here are the latest stats that will help you understand an app user's behaviour and establish a strong path to conversion. 1 APP DISCOVERY How consumers discover apps 52% A 40%* Friends, family, and colleagues The App Store www 24% | Company website O 27% Search engines TIPS Launch referral download schemes Optimize your website for search engines Optimize your app for app stores 2 APP DOWNLOAD Why consumers download an app 65% 21% For notifications, to stay updated Products found only on App 区 31 % olo 24% Time Crunched Offers in App App-only Discounts/ Sale TIPS Maximize your online presence through online ads- mobile app install campaigns Get your app featured in media Add value to your app description 3 APP ONBOARDING & EXPLORATION WHY THEY CHOOSE TO KEEP IT P WHY THEY IMMEDIATELY UNINSTALL IT 71% 68% 65% 65% 60% 65% 48% 33% 31% Although eCommerce apps see 77% Install-to-registration rate, they achieve only 2.1% Install-to-first-purchase rate. TIPS A/B test your app's functionality and quickly resolved it to retain the 79% users who would retry a mobile app once or twice if it failed to work the first time. Show price comparisons and product reviews within the app 4 APP RE-USE & PURCHASE WHY THEY MOVE TOWARDS PURCHASE 45% Rewarding loyalty program 77% Attractive deals Gamification (badges for top reviewer, buyer, etc.) 28% 19% Redeemable points 50% Personalized alerts 20% Great customer service Interactive & user-friendly interface 15% WHY THEY UNINSTALL IT 52% Complicated payment process 47% Lengthy check out 25% Insufficient product details 51% Annoying pop-ups 12% Coupon codes not autofilled 7% Redirection to mobile pages 55% Battery consumption TIPS Retailers should send actionable notifications during the peak engagement hours- at noon, 9 pm and 10 pm. When it comes to ecommerce apps, 38% of users are likely to uninstall thenm after purchase is complete. Run retargeting ads throughout major social platforms to bring back lost customers 5 RE-PURCHASE O WHY THEY PURCHASE AGAIN P WHY THEY UNINSTALL IT 45% 40% 38% 30% 27% 24% 16% 17% 10% 5% TIPS Use social media to target your app users with relevant news and CTA. Create mobile-specific promotional offers that only mobile app users can participate in. Save time of your customer by offering him personalized recommendation on the app itself. Remember, getting the biggest ROI is not about how sleek your app is. It is about how you engage with the user. SOURCES Think With Google | Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps Liftoff Mobile App Engagement Index Q2 2015 0000 0000 targeting 000. mantra Personalizing the web RAZORFISH | 2015 GLOBAL DIGITAL MARKETING REPORT Insights Into App Engagement: Q1 2015 SalesForce| 2014 Mobile Behavior Report Worldwide Survey of Mobile App Users Discount on next purchase Relevant information Mobile exclusive deal Reviews/ rating Recomme-& ndations eatures Attractive new * Referrals reward nteractive/ Personalized recommendations Easy returns Notifications overload Relevant information hotification Unsatisfied Prior experience unsatisfactory xn pue ir Irrelevant (one time) information Crashes/ hangs 8 Incorrect user information Slow launch time

Mapping Mobile App User's Journey : From Discovery to Loyalty

shared by KritsVoice on Nov 23
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The infographic shares how a mobile app touches its customer's life at different points. It illustrates actionable steps that app developers can take to ensure that customer is retained. Personalizati...


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