Map of Modern Media

Marvia Map of Moderm Media Infographic - 1109 x841 mm Map of Modern Media How does a marketer reach his audience? TV-Online 13D Radio 11 Diaries 23 TV Regional 6 folder 12 Door-to Advertising Bilboard 11 ! Stand Alone 29 19 TV 160 Posters and Panets 43 131 Out of Home 84 Radio Guerilla 69 SZAS O- Ontine video 15 mine autio 7 Message Onlire Business Magazine 2459 Oriine Publie Magasine 10 What does this map do? Interactive 1911 The number of media channels is exploding. How does a marketer reach his audience? It's hard to keep track off all the available channels, so we have mapped all modern media in this infographic. We want to provide insight into which channels are available and how large they are. Business magazines 1746 Search Engine 3 L Social Network 12 Regional 170 What does a marketer do? Message Channel Audience marvia Gross media expenditure (in millions) The infographic above shows the number of media channels and the charts below show the gross media expenditure per media channel over the last 5 years. The data that has been used data is for the Netherlands, but it is representative for other western countries. TV271 Print 1960 Print 2088 Print 1992 2006 2007 2008 2009 2010 Source Carat Mediafetenboekje 2cs0. Carat Nederiand BV. nang A Marketing Mega LED scr Other printed media Teietest 11 tect Cablenews 64 Special Ohjects 10 Small Public objects 12 Outdoor 394 TV 184 4848 Moving Bilboards 65 Display 393 Biboards 23 U Print Digital Out of Home 64 U Online (Display 473