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Making Your Email Marketing Matter

MAKING YO0UR EMAIL MARKETING MATTER WHAT IS EMAIL MARKETING? Email marketing can take many forms Some large companies send out multiple emails each day featuring sales, promotions, and new ads Many smaller businesses send out occasional emails featuring new products and other exciting announcements Email newsletters that inform subscribers, rather than simply trying to sell to them, can be used by companies of all sizes Email marketing can achieve a number of goals Engage with your customer base V Build your company's reputation V Boost brand awareness V Improve sales of your products or services Acquire new customers and retain existing ones WHAT SHOULD YOU INCLUDE IN YOUR EMAILS? ENGAGING COPY Getting email recipients' attention starts with the subject line-it needs to catch the eye so people will take the time to open and read your email The copy in your email also matters-whether you are hoping to boost your business' reputation or advertise different products, you need to keep readers interested with what you write EYE-CATCHING GRAPHICS A text-heavy email is likely to make readers click away or only skim your email Including illustrations and photos that enhance your copy in an engaging layout will keep readers interested and help make your content more memorable USEFUL INFORMATION If you send out marketing emails that don't provide useful info, readers will soon start sending your emails straight to the spam folder lil Whether you are including important updates about your business offerings or interesting links for your readers to check out, make sure that each and every email you send offers something useful to the recipients HOW CAN YOU OPTIMIZE YOUR EMAILS? IDENTIFY YOUR FIGURE OUT THE DON'T MAKE EMAIL TARGET AUDIENCE RIGHT FREQUENCY MARKETING AN AFTERTHOUGHT Determine what types of Evaluate the goals you hope to accomplish with email marketing, and decide how often you consumers you want to Allot adequate resources to make every email engaging, rather than waiting until the last minute and sending out a subpar message reach through your emails If there is more than one should send emails in type, consider organizing multiple email campaigns to target certain groups order to achieve those goals PROVIDED B Y: PENNINGTON CREATIVE PENNINGTONCREATIVE.COM Sources:

Making Your Email Marketing Matter

shared by PenningtonCreative on Jun 22
You know that email marketing can help your business, but what should you actually include in your emails? Engaging copy, eye-catching graphics, and—of course—useful information are the building b...


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