Make It Personal

, BASELINE PRESENTS YOU NEED TO MAKE IT PERSONAL THANK YOU FOR READING THIS [YOUR_NAME_HERE] Using data and personalization in correspondence (both print and electronic) is increasing in frequency and depth. If you're wanting to increase user experience in your marketing, review these statistics. TTTTT 77% TTI TT SUPERFICIAL MESSAGING 70% CONSUMERS IN THE US & UK PREFER RESEARCHING PRODUCTS ON COMPANY 70% of consumers in the US and UK believe the person- alization they receive is superficial. SITE: PREFER INDEPENDENT SITES FOR REVIEWS. WE AREN'T LISTENING. 63% TTTTT TTTTT 50% 63% of consumers in the US and UK report they are mumb to personalization because of its frequency. OF CONSUMERS EXPECT TO FIND PERSONALIZED INFORMATION AND MERCHANDISING ON WEBSITES. TTTIT TTIT 32% CONSUMERS IN THE US & UK BELIEVE GREATER PERSONALIZATION OF MARKETING MESSAGES BENEFITS THEM. TTTT 28% TTTT B. BASELINE CREATIVE CONSUMERS IN THE US & UK WANTING PERSONALIZATION INCORPORATED EST. 2005 AND RECOMMENDATIONS BASELINECREATIVE.COM FOR SPECIFIC PRODUCTS. LYReS Phet42013ETang P eto2010