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Make Content Marketing Work in a Social, Mobile World

Make Content Marketing Work in a Social, Mobile World CONTENT MARKETING IS A TOP PRIORITY to drive awareness, generate leads, and convert sales NINE OUT OF TEN marketers plan to use content marketing in 20120 Dhy? In a world of social media and self-directed discovery, RICH CONTENT still draws audiences across channels where traditional marketing tactics fall short Consumers are 70% through the sales process before they engage directly! THE SALES PROCESS VIDEO (an tell your product and brand stories from the very beginning VIDEO IS THE BEST STORYTELLING MEDIUM for Content Marketing If a PICTURE İS worth 1000 words, Ä1.8M 1 MINUTE OF VIDEO is worth BRANDED CONTENT VIEWS om 03 201 to Q4201 Views of BRANDED CONTENT grew 35% from 04 2010 to 04 2011– and more than 25 percent between the third and fourth quarters of 20115 84% of Intemet users in 56 COUNTRIES watch video at home on a computer at least once a month VIDEO-CENTRIC CONTENT MARKETING increases awareness, engagement, leads, and sales 96% %24 Adding video to a landing page can DOUBLE (Onversions" Video in EMAIL marketing INCREASES CTR BY Best-in-class companies use video-based marketing to 53x achieve 2x THE WEBSITE CONVERSION Online retail shoppers who watch video spend 2 MINUTES LONGER RATE of all other companies on-site and are 64% Videos are 53 TIMES MORE LIKELY than text pages to appear an the first page of search results" VIDEO more likely to buy OTHERS BEST IN CLASS BUT MULTI-CHANNEL CONTENT MARKETING IS HARD ON SOCIAL Video views across the social Web grew 40% in Q1 2012 NUMBER OF USERS VIEWERS & NEW USERS 157 MILLION 845 MILLION+ post a billion items/day unique viewers/month 465 MILLION+ tweet 175 million times/day5 Almost 19 MILLION unique visitors/month O 90 MILLION growing by 635,000 every week 10 MILLION new users every 10 days 15 MILLION+ growing 50% every year V2 of all social media users FOLLOW BRANDS on social sites – more than 3F POST BRAND-RELATED CONTENT ON MOBILE People spend MORE TIME in MOBILE APPS than desktop and mobile web MOBILE WEB APPS 72 mins 94 mins per day per day Apple SELLS MORE IPHONES in a day than there are babies born in the world Within 4 years, more consumers will access Internet content VIA MOBILE DEVICES than PCS251 28% ONE IN TEN US consumers owns a tablet 4x AS MANY will over the next 4 years 56% at least once/day at least once/month 2014 2015 2016. Global online consumers WATCHING VIDEO on MOBILEM EVEN ON WILL OWN APP-ENABLED CONNECTED TV % TVS 2012 38% BY THE END OF OF U.S. HOUSEHOLDS WHICH LEADS TO ... Inlultnılı PLATFORM FRAGMENTATION HIGH DEVELOPMENT COSTS CONFUSING ANALYTICS MORE ADOBE FLASH 99% penetration on desktops, laptops, notebooks Total Cost of Ownership for a single ioS app? SCREENS & PLATFORMS $113k FI but doesn't run on ioS, and only on some Android devices $330k MORE VIDEO DESTINATIONS You Tube IoS & ANDROID MANY VERSIONS of each in use an equivalent ANDROID APp (separate team and skills) 01101011 01101011 0116 01101 MORE1 0116 01100001TAO0001 0116 01100011 01100011 011e Different metrics for HTMLS an optimized Still a work in progress BROWSER-BASED experience (separate team and skills) BROWSERS vs. Limited DRM, analytics, performance, and platform compatibility APPS YOU DON'T HAVE TO SOLVE THIS PROBLEM all on your owN A new breed of CLOUD-BASED SOFTWARE & SERVICES has emerged – specifically designed to help you succeed WHAT YOU NEED online video platform BUILD LOYALTY EXPAND YOUR REACH THE FOUNDATION Reach audiences on every for managing, delivering, measuring and monetizing digital media Make your brand "must-see TV" with high quality video content that attracts visitors and keeps them coming back for more screen with Smart Players that recognize device types and play back content optimized for the screen and platform across all devices and DETAILED ANALYTICS DRIVE BUSINESS VALUE platforms Measure real-time content Leverage an extensive ecosystem performance, viewer habits and of partners and integrations with third party content management device behaviors across platforms and geographies with systems and audience deep out-of-the-box analytics measurement tools mobile app platform The base for BUILDING AND OPERATING rich native mobile apps that connect consumers with your content PUSH MESSAGING 9 SUPPORT FOR IOS & ANDROID PARTNER ECOSYSTEM Easy integrations with third party ad networks and servers, content management systems and audience measurement tools with the ability to send targeted notifications Cost-effectively develop and manage apps for iOS and Android devices with HTML5 ANALYTICS olı Understand app performance and user behavior BEING WHERE YOUR AUDIENCE IS Good for YOU, Good for YOUR BRAND & Good for YOUR AUDIENCE FOR INFOGRAPHIC SOURCES & PDF DOWNLOAD, VISIT brightcove 82013 Brightcove, Inc. 35% GPOWTH tom04 2010 to 04 201

Make Content Marketing Work in a Social, Mobile World

shared by km4c on Mar 07
Content marketing is a top priority to drive awareness, generate leads, and convert sales.




Kristine MacAulay


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