Mad Men vs. Marketers: How the Art of Influence Has Evolved

MAD MEN vs. MARKETERS HOW THE ART OF INFLUENCE HAS EVOLVED AMC's popular television show Mad Men has put the spotlight on the glamorous world of advertising in the 50's and 60's. However, marketing and advertising has evolved a great deal since then. Let's take a look at how the profession has changed. THESTYLE THEN NOW The Mad Men era was all about the suits. The look was dark tailored wool suits with a pocket square, tie clip, and polished shoes. THE CLOTHES THE IMAGE The Mad Men image was all about status. They used this image to convince clients of their expertise and influence. Cigarettes. No Mad Man was complete without his pack of Lucky Strikes to add to the mystiqiue of his image. MUST-HAVE For the most part, marketers adhere to a casual dress code. This means jeans, blouses or t-shirts, and comfortable shoes. THE CLOTHES pardot Marketers are no longer trying to convey status. Today's style is all about being professional, yet comfortable. THE IMAGE MUST-HAVE iPhone. No marketer can be away from their phone for more than a few minutes in this connected world. THE DESK THEN NOW TOP TOOLS Fountain pen CREATIVE FUEL Martini or whiskey lucku, strike BEST RESOURCE Mad Men would reach out to their creative departments for ideas. Olonaled PROJECT Print campaign for large car manufacturer. THINK TOP TOOLS MacBook Pro CREATIVE FUEL Latte or espresso shot BEST RESOURCE Marketers are dependant on the internet for ideas and information. Integrated social media and content marketing campaign. PROJECT THE WORK THEN NOW MEDIUM Television and print advertising National commercial and newspaper advertisments CAMPAIGN Impressionable with litte access to purchasing information. AUDIENCE BUDGET $75,000 MEDIUM Social media, display ads, email YOU TUBE CAMPAIGN Viral video, SEO, email marketing Access to purchasing information. Turned off by mass advertisements. AUDIENCE * EMBED BUDGET $1,000 THE TOOLS THEN NOW PRINT WEB lucku atrike Print ads were the workhorse of the Mad Men era. They were affordable, had a large reach, and allowed mild targeting of audiences. Websites have replaced print ads as the primary medium for brand visibility. ll markefers leverage a web presence in some way to drive customer interest. TELEVISION SOCIAL MEDIA Before viral videos, Mad Men had to spend big to put their messages in front of a large audience with television commercials. YOU TUBE Social media is a valuable tool for reaching consumers on a more personal level and creating engaged communities around a brand. RADIO ANALYTICS Radio was a short message medium dedicated primarily to brand recognition. Catchy jingles and memorable slogans helped build a brand's reputation. Analytics give today's marketers insight into marketing campaign performance that marketers from the mad mad era could never hope to have . PUBLIC RELATIONS MARKETING AUTOMATION Before social media, companies were able to control the conversations about their brand by utilizing public relations effectivěly. Marketing automation helps you design campaigns, automate your lead nurturing pročess, track your results, and uncover the true ROl of your marketing initiatives. For more marketing tips and industry trends, visit Pardot.com (pardot marketing automation