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Loyalty and Mobile

LOYALTY AND MOBILE People love loyalty points, but most have forgotten their rewards/loyalty cards or coupons in the last 6 months Why loyalty and rewards will be critical mobile wallet 54% Very annoyed over forgetting cards 34% Very time consuming Forgetting rewards and loyalty cards is upsetting and annoying and you might be wasting your customers' time What are Mobile Wallets? ENTER THE Apps that let customers pay for items with their smartphones at the MOBILE WALLET point of sale 62% Smartphone users are getting to know mobile wallets Familiarity with Mobile Wallet Use of Mobile Unfamiliar Used in past 6 mos. 22% Wallet Somewhat familiar Plan to use Very familiar Do not plan to use 16% Just letting Extra rewards Likelihood to Adopt 75% 68%. and loyalty points add major appeal customers store 50% their points and cards increases 25% likelihood to Somewhat adopt by 12%, 56% more likely 0% - Much more likely Extra rewards/ points Rewards/ points Same Custom cmb martin bailey chadwick rewards/ points rewards/ points standard This data collected through a CMB Consumer Pulse study of 1,479 smartphone users, in the United States. Spring 2013 How will you use mobile to make your customers happier AND more loyal? CMB provides custom market research and consulting, working with some of the biggest brands to optimize their loyaty prograns, adapt to changing market needs, and grow their business.

Loyalty and Mobile

shared by LGuerra on Mar 19
How are consumers purchasing? Are they familiar with mobile wallets for managing their loyalty/rewards cards?


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