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A Look Ahead: What to Expect in Content Marketing in 2018

A LOOK AHEAD: WHAT TO EXPECT IN CONTENT MARKETING IN 2018 PUBLISHING CONTENT ON SOCIAL MEDIA Sharing content on social media is already popular, but 2018 will see more content being published on social platforms Businesses can use Facebook, Twitter, Instagram, Snapchat, and other platforms to post unique content that their fans and followers will find interesting and want to share Consumers are already on social media, and publishing content on these platforms makes it easier to reach out to them GOING BEYOND THE SCREEN )) New smart devices are being created every day, and content marketing can take advantage of this in 2018 Virtual assistants, Al, smart watches, and smart home appliances are just some of the latest ways people are staying connected Businesses should look for ways to reach out to consumers using these technological advancements CREATING MORE PERSONALIZED CONTENT Technological advancements will make it easier to create PROMOTED personalized content in 2018 Analytics can be used to learn more about each potential customer and where they are on the buying journey PROMOTED Businesses can use this information to create more personalized content that provides customers with exactly what they need LIVE STREAMING LIVE Live streaming has already become popular thanks to platforms like Facebook and Instagram, but it will provide even more marketing opportunities in 2018 82% of surveyed consumers prefer watching a live video over seeing other types of social posts from businesses Companies can live stream new product releases, special events, and tutorials MAKING YOUR OWN INFLUENCERS Consumers can become important tools for content marketing in 2018 When consumers love a company, they become brand ambassadors Companies can focus on providing the best products, services, and custom content that will encourage consumers to become more vocal in their support for the brand BEING MORE TRANSPARENT Customers are becoming more aware of branded content, and they dislike when companies try to hide the fact that their content is branded PROMOTED Companies can become more transparent about advertising in 2018, making them more trustworthy and approachable to consumers SOURCES: Forbes.com/sites/johnhall/2017/08/20/7-tech-trends-that-will-shake-up-content-marketlng-In-2018/#5a52d6cd3621 Salesforce.com/blog/2017/08/content-marketing-trends.html Smartinsights.com/digital-marketing-strategy/7-major-digltal-marketing-trends-2018/ Livestream.com/blog/62-must-know-stats-live-video-streaming PROVIDED BY: PENNINGTON CREATIVE PENNINGTONCREATIVE.COM

A Look Ahead: What to Expect in Content Marketing in 2018

shared by PenningtonCreative on Nov 11
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If you’re going to distribute branded content, be transparent about its origins—increased transparency is one of the big trends predicted for content marketing in 2018. Other trends expected to ma...

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