Transcript

Long Live the Email!

LONG LIVE THE EMAIL! MANY CONSIDER EMAIL MARKETING ARCHAIC AND "ON ITS WAY OUT." THIS DATA SHOWS THAT NOT ONLY IS THE BRANDED EMAIL ALIVE AND KICKING, BUT ALSO EVOLVING INTO SOMETHING EVEN MORE IMPACTFUL. EMAIL IS NOT DEAD FOR SMALL BUSINESSES SAY THEY ACTED ON A PROMOTION AVERAGE OPEN RATES IN AN EMAIL WITHIN THE LAST WEEK. ARE UP MORE THAN 14%. 81% OF COMPANIES SAY 78% OF RESPONDENTS SIGN UP THEIR ROI FROM FOR MARKETING EMAILS WITH THEIR EMAIL IS EXCELLENT PERSONAL EMAIL ADDRESS. OR GOOD. $67.8 IN SALES EMAIL WILL ACCOUNT FOR BILLION TECHNOLOGY HAS BEEN DEVELOPED TO STREAMLINE THE TECHNICAL ASPECTS OF EMAIL COMMUNICATION On average, MailChimp users create only 62,000,000 CAMPAIGNS per year. EMAIL OPEN BY DAY OF THE WEEK 15% 10% 5% Su M TW Th F Sa EMAIL OPENS BY TIME OF DAY 5% 3% 12 12 AM AM AM PM PM PM CONTENT CREATION IS STILL THE PAIN POINT FOR SMALL BUSINESSES. 6.2 CAMPAIGNS EFFECTIVE BLOGGERS POST 3 OR MORE PIECES OF ORIGINAL ON AVERAGE, MAILCHIMP USERS CREATE 6.2 CAMPAIGNS PER YEAR CONTENT PER WEEK. Average Marketing Copywriter Is $52K A YEAR OF LARGE COMPANIES 65% OUTSOURCE CONTENT CREATION. OF EMAIL MARKETERS SEND THE SAME CONTENT TO ALL SUBSCRIBERS 80% SMALL BUSINESSES CAN LEARN FROM MAJOR MEDIA OUTLETS WHO WIN MASS AUDIENCE ATTENTION THROUGH CURATED EMAIL COMMUNICATION. MEDIA AND EMAILS SENT BY MEDIA HAVE THE PUBLISHING LOWEST SPAM ABUSE SEE AVERAGE RATES AT .018%. 30.9% OPEN RATE ,018% 40% SAY THEY ENJOY GETTING EMAILS FROM THEIR FAVORITE BRANDS BRAND SMALL BUSINESSES CAN SAVE TIME, MONEY AND WIN BIG AUDIENCE ATTENTION BY BECOMING MEDIA IN THEIR SPACE THROUGH CURATED CONTENT EMAIL COMMUNICATION. INCREASE OPEN RATES UP TO 15% AND MATCH SUCCESS OF BIG MEDIA THROUGH CURATED CONTENT it! BY CURATING CONTENT, x 6.2 49.6 SMALL BUSINESSES CAN CREATE OVER 8 TIMES AS MANY EMAIL CAMPAIGNS. 19 PIECES MONTHLY 15 NEWSLETTERS A YEAR THE AVERAGE COST TO GENERATE A LEAD THROUGH INBOUND MARKETING ($143) IS ABOUT HALF THE AVERAGE FOR OUTBOUND ON AVERAGE, SCOOP.IT USERS MARKETING ($373), CREATE 19 PIECES OF CONTENT PER MONTH THROUGH CURATION. WHICH COULD EQUAL 52 NEWSLETTERS PER YEAR. http://www.mequoda.com/articles/email-marketing/the-most-interesting-email-marketing-statistics-of-2012/ http://mailchimp.com/resources/research/ http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/ http://factbrowser.com/search/?q-contentopage-2/http://go.experian.com/forms/experian-digital-marketer-2012?WT.srch- PR_EMS_DigitalMarketer2012_040412_Download?send=yes http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/ http://www.bls.gov/oes/current/oes271024.htm http://wedgies.com/results/wedgie/5171 http://smedio.com/2012/02/23/the-seven-habits-of-highly-effective-bloggers/ http://www.indeed.com/salary/Copywriter.html

Long Live the Email!

shared by scoopit on May 14
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Statistics show that email is still the most powerful tool a small business has in it's tool box. Here is an interesting infographic about maximizing the impact of your email campaigns.

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