Logo Design: What you need to know when designing a logo

LOGO DESIGN What you need to know when designing a logo The importance of a great logo cannot be overstated. When a consumer sees 01 your company logo he or she will form an opinion, positive, negative or indifferent. First and foremost, a logo should communicate an idea or a message. A good logo design should communicate what your company does – what products or services it offers. 02 A logo design should stick in people's minds and make it easy for them to associate your company with your name. A logo is not a pixel by pixel rendering of your logo design. 03 It's your trademark. So keep it simple. A logo is the first thing people see when your company's name is mentioned so make sure your logo design uses your brand colors & similar graphic design. 04