Logo Design Secrets

LOGO DESIGN SECRETS The logos for the top 100 brands in the world have a few things in common... CocaCola PHILIPS A 67% 93% use a horizontal aspect ratio are 95% use 1 or 2 colours 5% use 2 or more recognisable in smaller sizes 33% blue 13% XYZ, red 29% use the brand's initials black or grey 28% yellow or gold 13% 41% use text only 9% don't feature company's Most Popular Colours name Top Tips Be unique Branding Colour Stand out from the crowd by distinguíshing yourself from competitors. Avoid imitation at all costs. A logo introduces a brand. It must relate to the company's ethos and represent its characteristics. The colour must also relate to the brand. For example, red is energetic while black is powerful. Keep it simple Success Resources Use simple components that can be molded easily. It needs to look good on different backgrounds etc. Don't expect to be successful straight away. These things take time and several practice runs. Use all the tools and resources available to you including the internet to create your design. www.superlogo.co.uk SUPER ® Sources: http://designbuddy.com/what-do-worlds-top- brands-logos-have-in-common http://mashable.com/2014/04/30/logo-design-tips/ LOGO