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Local Search Ranking Factors

LOCAL SEARCH RANKIN G FACTORS About Google & Local Search Over the course of past year, we've seen the search engine result pages that Google returns for Local Intent searches get more and more complex. Google Plus was formally launched in late June of last year. Much more important were the "Panda," "Venice," and "Penguin" algorithm updates that took down a lot of low quality websites (albeit almost none of them traditional small business sites). The Survey Participants were asked to rank 90 possible positive factors and 18 possible negative factors that drive Google's Local Search algorithms. Results The Top Five Factors that drive Google's Local Search Algorithm Place Page Factor ***** Off-Place Page/Off-Site Factor Website Factor Review Factor Social/Mobile Factor Place Page Factor MAX POSSIBLE SCORE → MIN POSSIBLE SCORE +/- CHANGE FROM 2011 TOP FIVE RANKED FACTORS Place Page is the most important factor that drives Google's Local Search algorithm. Off-Site Factor MAX POSSIBLE SCORE → MIN POSSIBLE SCORE +/- CHANGE FROM 2011 TOP FIVE RANKED FACTORS Quality of Structured Citations (IYPS, Data Aggregators) Quality/Authority of Structured Citations Consistency of Structured Citations Quality/Authority of Unstructured Citations (OFF-SITE) Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) On-Site Factor MAX POSSIBLE SCORE → MIN POSSIBLE SCORE +/- CHANGE FROM 2011 TOP FIVE RANKED FACTORS 1. Domain Authority of Website 2. City, State in Place Landing Page Title 3. HTML NAP Matching Place Page NAP 4. Page Authority of Landing Page Specified in Places 5. Product/Service Keyword in Website UR. Review Factor MAX POSSIBLE SCORE → MIN POSSIBLE SCORE +/- CHANGE FROM 2011 TOP THREE RANKED FACTORS |st Quality of Native Google Places Reviews (w/text) 43% Зrо 3Product/Service Keywords in Reviews 30% 27% nd ZQuality of Third-Party Traditional Reviews Social/Mobile Factor MAX POSSIBLE SCORE MIN POSSIBLE SCORE +/- CHANGE FROM 2011 TOP THREE RANKED FACTORS 8+ Number of +1's on Website Number of Adds/ Shares on Google+ fre Click-Through Rate from Search Results COMMENTS FROM THE EXPERTS It's the quality that counts, not the quantity. Still, the more quality you links you have, the better. -Darren Shaw Anchor text will always matter. I'm not saying exact match every link, but links with location information will do better than one saying "click here". -Mike Ramsey TEXT While URL should have nothing to do with ranking in 2012, it still seems to work to have exact location and keyword information. -Mike Ramsey Infographic provided by: Fannexcore An Internet Media Company www.annexcore.com

Local Search Ranking Factors

shared by AnnexCore on Aug 15
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Google has bombarded us with new updates this past year, and for what? To annoy us Search Optimizers? No, not exactly all these new changes have been toward improving user experience with relevant res...

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