Life is a highway ... and they want to read it all night long! Does outdoor advertising still work?

IFE IS A HIGHWAY and they want to read it all night long! Does outdoor advertising STILL WORK? it does A recent study from Arbitron, Inc. indicates that not only do YES, people notice outdoor advertising, but they are also influenced by it. Discover how outdoor advertising such as banners, yard signs, car magnets and billboards can help your business shine this summer! American travelers spend more than 18 hours per week on the road. MON-FRI TYPICAL WEEKDAY TOTAL TIME SPENT TRAVELING IN A 2 hours 52 minutes SAT-SUN VEHICLE PER WEEK TYPICAL WEEKEND 2 hours 7 minutes 18 hours & 30 minutes Do we pay attention to outdoor advertising? CHARLES farmers market SATURDAY 7AM-12PM SUNDAY ZAM 10AM www.ocfm.areb 71% LOOK AT THE MESSAGES ON ROADSIDE ADVERTISING More than one-third LOOK (37%) look at an outdoor or most of the time they pass one One vehicle wrap can generate between 30,000 and 70,000 daily impressions I each What information are we getting out of outdoor advertising? CARRIAGE According to a recent study on more than half of outdoor ad viewers aged 18 or older 58% learned about an event they lo were interested in attending HA! 58% 26% HA! 56% 28% learned about a restaurant they later visited talked about something funny they saw noted a phone number noted a website address Outdoor ad viewers make shopping decisions while in the car. 72% 68% SHOP ON THEIR WAY HOME FROM WORK »»» WE'RE HAVING A BIG SALE SWING BY AND CHECK IT OUT! RIGHT ON STEWART DRIVE MAKE THEIR SHOPPING LEFT ON MCLAIN ROAD SEE YOU SOONI DECISIONS WHILE IN THE CAR STOP 38% 38% STOP AT THE STORE WHILE ON THEIR WAY HOME 50% 24% 32% received directional info visited the retailer are motivated to visit a particular store that day because of an outdoor ad message from an outdoor ad they saw on an outdoor ad later that week **. ARISTO'S CLOSET **.*. 24% SEMI-ANNUAL SALE! 15% OFF 25% OFF 50% OF HAVE IMMEDIATELY VISITED A BUSINESS DOORS OPEN AT 8AM BECAUSE OF AN OUTDOOR AD MESSAGE 788 SHERMAN ROAD AUSTIN ARISTO.COM SOURCES: http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work/ http://www.arbitron.com/downloads/InCarStudy2009.pdf The "Life is a highway . and they want to read it all night long!" infographic was designed by 123Print, a leader in printing personalized business and outdoor marketing products, including affordable business cards, banners, yard signs, flyers, car magnets and door hangers. Visit 123Print.com to learn more. 123PRINT IFE IS A HIGHWAY and they want to read it all night long! Does outdoor advertising STILL WORK? it does A recent study from Arbitron, Inc. indicates that not only do YES, people notice outdoor advertising, but they are also influenced by it. Discover how outdoor advertising such as banners, yard signs, car magnets and billboards can help your business shine this summer! American travelers spend more than 18 hours per week on the road. MON-FRI TYPICAL WEEKDAY TOTAL TIME SPENT TRAVELING IN A 2 hours 52 minutes SAT-SUN VEHICLE PER WEEK TYPICAL WEEKEND 2 hours 7 minutes 18 hours & 30 minutes Do we pay attention to outdoor advertising? CHARLES farmers market SATURDAY 7AM-12PM SUNDAY ZAM 10AM www.ocfm.areb 71% LOOK AT THE MESSAGES ON ROADSIDE ADVERTISING More than one-third LOOK (37%) look at an outdoor or most of the time they pass one One vehicle wrap can generate between 30,000 and 70,000 daily impressions I each What information are we getting out of outdoor advertising? CARRIAGE According to a recent study on more than half of outdoor ad viewers aged 18 or older 58% learned about an event they lo were interested in attending HA! 58% 26% HA! 56% 28% learned about a restaurant they later visited talked about something funny they saw noted a phone number noted a website address Outdoor ad viewers make shopping decisions while in the car. 72% 68% SHOP ON THEIR WAY HOME FROM WORK »»» WE'RE HAVING A BIG SALE SWING BY AND CHECK IT OUT! RIGHT ON STEWART DRIVE MAKE THEIR SHOPPING LEFT ON MCLAIN ROAD SEE YOU SOONI DECISIONS WHILE IN THE CAR STOP 38% 38% STOP AT THE STORE WHILE ON THEIR WAY HOME 50% 24% 32% received directional info visited the retailer are motivated to visit a particular store that day because of an outdoor ad message from an outdoor ad they saw on an outdoor ad later that week **. ARISTO'S CLOSET **.*. 24% SEMI-ANNUAL SALE! 15% OFF 25% OFF 50% OF HAVE IMMEDIATELY VISITED A BUSINESS DOORS OPEN AT 8AM BECAUSE OF AN OUTDOOR AD MESSAGE 788 SHERMAN ROAD AUSTIN ARISTO.COM SOURCES: http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work/ http://www.arbitron.com/downloads/InCarStudy2009.pdf The "Life is a highway . and they want to read it all night long!" infographic was designed by 123Print, a leader in printing personalized business and outdoor marketing products, including affordable business cards, banners, yard signs, flyers, car magnets and door hangers. Visit 123Print.com to learn more. 123PRINT