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Life & Death: History of Google Acquisitions

LIFE & DEATH: GOOGLE'S ACQUISITION HISTORY In 1996, Larry Page and Sergey Brin founded Google. Their academic research project became one of the largest and most successful companies in the world. Acquisitions have been a large part of Google's growth since they bought Deja in 2001. Google Heaven A few lucky acquisitions became key cogs in Google's many tools and applications. Here you will see which companies became a part in Google's Internet takeover. Skia PeakStream Genius Bufferbox Labs TNC NK Software LabPixies 8 Blogger Clever SAgnilux Pyra Labs Sense Picasa, ANDROID Zetawire Motorola Mobility PittPatt BlindType TalkBin Wildfire Interactive Meebo Jambool Milk, Inc Google+ Zagat ZipDash Plannr Quiksee Katango Where2 Fridge SocialGrapple Google maps Image America Keyhole, Inc Endoxon Quickoffice DocVerse Upstartle Google docs AppJet Tonic Systems Zenter Google has spent a recorded total of 2$ $ $22 Billion on acquisitions YEARS 80 60 40 30 20 10 Average Years Until Google Acquired Oldest Average Age Until Startup is Successful Youngest Acquisition (Kaltix) Acquisition (Motorola) Acquisitions by Year 30 25 15 10- 01 03 04 05 06 07 08 09 10 11 12 13 2001- June 2013 What Google Looks For: 1. Strong, strategic fit with what Google is currently working on. 2. Great team fit with Google. 3. Entrepreneur with passion. According to Dave Sobota Director of Corporate Development ? What has Google Learned? 2/3 have been successes. Dave Sobota said "If some haven't been failures, then we aren't taking enough risks." Google had 1.2 Trillion Searches in 2012 Google made S 50 Billion Profit in 2012 Spent more than $637 Million on acquisitions in 2012 1.3% of 7 Google's profits went to acquisitions in 2012 Google has acquired 123 companies. The most expensive acquisition was Motorola Mobility for $12,500,000,000 Google Graveyard Despite Google's growth and large amounts of spending, many Google acquisitions end up on the scrap heap or amount to "acquihires." Investors estimate 1 in 10 of their portfolio companies will achieve success. It takes 3 years for a startup to reach a sufficient level of education to achieve success. Total Price Paid to Acquire(Millions) 14000 12000 10000 8000 6000 4000 2000 ITA Software Ad Mob YouTube DoubleClick Motorola Mobility 35% of Google products shut down. Google has deactivated 72 tools from its service. slide Born: 2005 Bought: 2010 2 out of 1000 Startups that get funded reach a market cap of $200mm Max Levchin "For some strange reason, in the last few years, the industry, or the press that covers the industry, has come to glorify failure. I think it's completely wrong. Failure is not good." meebo Born: 2005 Bought: 2012 Meebo Team "We will retire the Meebo Bar, effective June 6, 2013. Thank you for being a Meebo Bar publisher. We have truly appreciated the opportunity to serve you." wavii Born: 2005 Bought: 2012 Adrian Aoun "To all of our loyal Wavii users, we owe you a big thanks for all of your feedback and involvement throughout this journey." Born:2000 Bought: 2005 Dennis Crowley "It's no real secret that Google wasn't supporting dodgeball the way we expected. jalku Born: 2007 Bought: 2010 Born: 2006 Bought: 2007 Max Ventilla "As part of the shutdown of GoogleLabs, Aardvark will be shutting down at the end of September." Google "We will no longer actively develop the Jaiku codebase." Sources: Webpage FX Number of Acquisitions

Life & Death: History of Google Acquisitions

shared by WebpageFX on Jun 26
A look at the 100+ companies that Google has acquired since 2001. Google spends astronomically high amounts on acquisitions every year.



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