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Is Leveraging Influencer Marketing a Good Idea for Your Business?

SHANE O BARKER The Pros and Cons of Using Influencer Marketing for Your Brand Pros Cons It Helps You Reach a Relevant Audience Working with the Wrong 1. Influencers Can Do More Harm than Good 1. You need to carefully choose influencers who are relevant to your niche and industry. You can approach influencers who endorse brands similar to yours. This makes it easier for you to identify influencers who have an audience that you are trying to target. If you don't collaborate with the right influencers, it can cause great damage to the reputation of your brand. According to a survey, 61% of marketers find it difficult to identify the right influencers for their campaigns. 61% It Helps You Build 2. Trust and Credibility Trust takes time to develop and people trust the influencers they follow. If an influencer talks positively about a brand, then their followers are more likely to believe them. One of the biggest pros of influencer marketing is that it helps you build people's trust in your brand and enhance your brand's credibility. Influencer Marketing Mistakes Can Cost Your Brand There is no handbook to a successful influencer marketing strategy, so most of the time, brands learn from their hits and misses. Some common mistakes that influencers make, which can affect the brand, include: BRAND 3. It Broadens Your Brand's Reach Not disclosing that a post is sponsored Posting content that does not resonate with their target audience You can reach thousands, even millions of the followers of influencers, whom you could not have reached on your own. According to a survey conducted in 2016, which polled 22,000 women, 45% of women will buy a product recommended by an influencer. 45% Ignoring the FTC endorsement guidelines Inflating followings and engagements using bots 3. It is Difficult to Measure Results It is Comparatively 4. Less Expensive You put in a lot of effort into finding the right influencers and launching a campaign. But your efforts can be in vain if you can't track and monitor the performance of your campaign. Micro-influencer collaborations are economical when compared to collaborations with celebrity influencers. Influencers new to the industry also agree to work for free products or services. Though the standard cost of a sponsored post on Instagram is $250, you can also find micro-influencers who charge even less. 5. The Cycle of Sales Gets Reduced When an influencer endorses your brand, their audience is more likely to recommendation. Many of their followers may end up buying the product a lot quicker than another customer who learns about your product through other channels. trust their 4. High Risk Involved If an influencer lacks the ability to create impressive content, they might fail to resonate with your target consumers. In such cases, the time and money you invest will be in vain. 1m 6. Marketers Can Save Time When working with an influencer, you don't have to worry about creating great content. In fact, influencer-created content tends to be more engaging than the content created by brands. And the content they create can make your brand look more trustworthy. o $

Is Leveraging Influencer Marketing a Good Idea for Your Business?

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You want to use influencer marketing to grow your business but you are not sure if you should. Don’t worry. You’re not the only one. Though influencer marketing comes with an array of benefi...

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Shane Barker

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business

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Business
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