Transcript

LEGO Story and the Timeline of Achievements

in BrandSpotlight LEGO STORY & TIMELINE OF ACHIEVEMENTS Ole Kirk names the company 1934 LEGO derived from LEG GODT which means play well. 1950 Godtfred Kirk, the son of Ole Kirk takes over LEGO group 1955 "LEGO System of Play" with the first "play and learn" concept. LEGOLAND 1968 L√ąGOLAND Park opens in Billund Denmark BILL UND 1969 I LEGO DUPLO the bigger sized blocks are introduced 1974 LEGO figures role plays and personality are added. LEGO TECHNIC 1986 Computer Control in partnership with MIT LEGO TECHNIC Supercar and LEGO BELVILLE are 1994 launched. LEGO LEGOLAND;. 1996 i A new LEGOLAND Park opens in Windsor, Britain. LEGO Group creates a series of LEGO sets 1994 based on the Star Wars movies. BIONICLE, a combination of 1996 story, construction toys, and action figures launched LEGO Group launches minifigures and sets based on the Indiana Jones movies. 2001 2009 New play theme assortments: Power Miners, Pirates and Space Police. LEG0 ATLANTINY New themes include Hero Factory, Ben 10 Alien Force, Persia Sands of Time, LEGO Atlantis, and Toy Story 3. 2010 2011 LEGO chooses Burj Khalifa, for its LEGO Architecture series. The LEGO Friends line debuts. It is targeted toward girls ages 5-8. 2012 2014 The LEGO Movie opened in February. LEGO th nkdesign SPINNING DE SIGN I DEAS 222222

LEGO Story and the Timeline of Achievements

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LEGO started with a uniform brand strategy as a toy manufacturer with limited resources. Excellent customer relationship and timely innovation was the key factor that kept the brand moving forward des...

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