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Leading the Way with Social Business

Leading the Way with Social Business The Social Business Landscape The State of the Social Business Market in Germany The Social Business for Communication & More than Collaboration (SB4CC) market will grow by an average of companies improve their productivity through the use 70% 50% between 2012 and 2016 in Germany. of SB4CC. Social collaboration with customers and partners will increase in the wake of a more 40% of German companies with more than 100 employees use SB4CC. wide-spread adoption This will grow to 60% by the end of 2014. Social business, based on German companies with m ore than 100 employees use SB4CC solutions mainly for enterprise-wide or departmental scenarios: standardized integration, is the key competitive factor in 2014. Blogs Wikis Activity Streams 51% Enterprise Adoption use file sharing within the company. 41% 74% 63% of the companies surveyed use microblogging within their organization. use blogging within the company, but only 26% include third parties while using this tool. use Wikis within the company, 22% include third parties. Within the Organization Include Third Party 54% Activity Streams Usage 17% 46% Collaborative Writing 27% Social Business Advantages IBM Identified as Leading Vendor Advantages for HR Social Talent 20% 70% Management increase of accelarated "With Kenexa, IBM provides a comprehensive solution and additional key functionalities such as integration with external remuneration data and integrated skills/competence taxonomy." employee productivity rates achieved within recruitment of new talent three years 30% 40% of newly hired staff is used of new talent get productive in half the time more effectively Social Commerce "IBM demonstrates a high degree of social emphasis and has a good understanding of its customers' requirements." Advantages for Marketing & Communications Social Media Marketing Management External social media channels are increasingly important for custom er engagement and lead generation "IBM has recognized the increasingly strong interaction of a customer's individuality and opinions with today's marketing approaches." Involving New feedback customers has and service a huge impact on the buying channels can be established Socialytics process "The functional scope of the IBM solution leaves nothing to be desired. Social analytics by IBM can be provisioned on-premise or as software as a service and is part of the most com prehensive social business product and service portfolio." Advantages for CIOS There needs to be close communication with the business departments to identify their needs early Consulting and Integration IT departments should proactively take responsibility in the sense of an overall strategy CIOs have to face the barrier of complexity & the confict between "IBM has one of the best service units for user organizations to provide strategic a dvice in times of change." legacy & new apps. Enterprise Social Networking Suites Advantages for Employees "IBM Connections is the all-in one Better Freedom to establish comms. and collaboration SENS (Social Enterprise Network Suites) solution for all kinds of purposes." modern, flexible work styles. Independence from fixed working internally hours and locations Collaborative FileSharing "IBM provides customized file sharing features with deep integration of the file content sharing functionality into IBM Advantages for Companies Connections." Social business facilitates It has the the achievement of a potential to increase Software & Service Components IBM is a Leoader corporate culture with common values and employee efficiency Social Enterprise Networking Suites Yes concept for an adequate working atmosphere Social Collaboration – Filesharing Yes Social Talent Management Yes Balance It enables m ore spontaneous, transparent and easy communications and collaboration between Social Commerce Yes formal and informal Social Media Mark eting Management Yes hierarchies Social Analytics (Socialytics) Yes Consulting Services Yes It allows companies to share and access knowledge of individual employees and departments Integration Services Yes Social CRM No *IBM doesn't have an offering in this area Experton's benchmark study and positioning of IBM The Process Prepare the benchmark Define Social Define evaluation Select vendors Conduct Business criteria and to be research Target market methodology benchmarked study How Experton evaluated the vendors: Vendor Selection Process Competitive Strengths Portfolio Experton created an initial list of Attractiveness 250 candidoates and then selected 97 suitable vendors • Product details • Range of products • Momentum • Strategy Technologies • Know-how • Customer Satisfaction • Client base • Sales Management which Experton deems relevant for the German market for social business services and technologies. For more information about Social Business and IBM:

Leading the Way with Social Business

shared by larsbas on Apr 29
The Social Business landscape: Benefits of Social Business for HR, Marketing & Communications, CIOs and employees. The state of the Social Business market in Germany (based on a survey by the Research...


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