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Landscape Branding 101 - The Color Guide For Every Business Aspect!

Landscape Branding 101 The Color Guide for Every Business Aspect From the States of America As the experts define it, a brand is a person's gut feeling about a product, service or company. When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. Landscape branding is no exception to that rule. Now what's that first thing about a brand that make you recognize it? It is the absolute unique mark of identification known as the logo. So the first color association for a brand comes from its logo. Here we go. Color associations INTUITIVE vs ARKET.DRIVE Color basics Monologues Gibbs Arenske lawn & tree care Landscape Co. Winner of Over 250 Awards Georgia Washington Contrast LAWN* DOCTOR YELLOWSTONE LAND SCAPE Florida New jersey Key notes: Triad The primary color in most cases is a shade of green. TCA TERRACARE ASSOCIATES Logos paired in contrast stand out. Colorado In case of a 3 color combo, the third color has a cameo appearance. Green Blue Nature Serenity Landscape colors and their meaning Purity Vastness Earth Red Earthy Terra-maintenance Energy Passion The colors of brand specific symbols The choice of colors for icons to represent CTAS and essential navigation information varies within brands. Sometimes they use a multicolored palette to demonstrate their services. LAWN* DOCTOR Asenske lawn & tree care Try breaking the laws of color Meadows Farms Nurseries Virginia Use a character SOUTHERN BOTANICAL Dallas CALUFORNA REPUBUC ValleyCrest Landscape Companies California Cultural meaning and connotation DLC RESOURCES Phoenix THE LANDSCAPE MANAGEMENT EXPERTS Color marketing denotation Market symbolism Pssst! it's ok to be different! design Promotional design UNDSCAPING Packaging The graphic design blueprint al reports Web Site design Poster/a Logo design IRCONvenions I signage LANDSCAPING Interactive Nironmentar Ads design Surefire tips for color choice * Create an exclusive color palette * Know the culture symbolism of palette Keep consistent in various media contexts Standardize the use of color palettes in manuals * Maintain consistency in print and digital thJnk design REFERENCE SPINN ING DESIGN IDEA S Bpplcations al design stationery Business ca

Landscape Branding 101 - The Color Guide For Every Business Aspect!

shared by logodesignguru on Apr 08
Landscape brands are unable to create differentiation despite all their design and marketing efforts. The landscape and lawn care service providers from the 50 States display similar color palettes wh...


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