Landing Page Optimization

LANDING PAGE OPTIMIZATION IMPROVE CONVERSION ON YOUR WEBSITE Landing Page Optimization (LPO) is part of a broader internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to a website who become sales leads and customers.' A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. CLICK HERE LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences. CALL-TO-ACTION Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website. СOMЕ НERE NOW COME HERE COME HERE PLEASE CONSORTE МARKE TING 1. Develop a hypothesis such as, A user is more likely to do what we ask of them if we say, “Please" 2. Each user is presented with a different variation of the CTA. In this example, one group of randomly-selected users is presented with Come Here, while another group of users is presented with Come Here, Now And a third group of users is presented with Come Here, Please. 3. Data is collected until we are confident that one of these choices is the winner, based on a significant lift in conversion. On a website we would typically look for an increased percentage users who add an item to the shopping cart, or who complete a purchase. 4. We make permanent changes to our design and/or advertising campaigns to reflect the winning combination. 5. Repeat steps 1-4 LPO BENEFITS: INCREASED CONVERSION & SALES THE SAME AMOUNT OF TRAFFIC GENERATES MORE REVENUE • Decreased Customer Confusion – People find what they are looking for with less work. Improved Customer Satisfaction – People are happy with the overall shopping experience LPO CASE STUDY: FINETUXEDOS.COM Fine Tuxedos 1-888-577-2760 1 tems E And Fornal Wear Accessoles My Accourt i My Cart (1em) i Checkout I Log in Prior to this LPO experiment, the homepage of FineTuxedos.com had two banners, one above the other with a different CTA. Home Tuxedos Tuxodo Shirts Tuxedo Vests Taxode Accessoies Formal Jeuolry Tuxedo Shoes Search ente store here Search SHOP FOR TUXEDOS BY PRICE DE SKEN Real Men Don't Rent JACKET STYLE COLOR Live Support OFFLINE CATEGORIES 50% OFF > Tuxedos - Desjgner Tuodes Tutodo Packages Big and Tal Tuwdos Mandrin / Nelru Tuaedos Whie Tuedas - Colornd Tunedos - Boys Tusedo Package All Tusedos Complete Tuxedo Packages CTA #1 (small banner): Complete Tuxedo Packages Starting at just $135.95 CTA #2 (large banner): Real Men Don't Rent, Winter Sale, up to 50% Off Starting at just $135.95 Tuxedo + Shirt + Accessories View Packages See Also Dirner Jackets . Tutodo Jacitets Only Tusedo Parts Tutoda Tals / Talccats >Tuxedo Shirts .Wing Collar Tuado Sherte Lavdowa Collar Shirts . Banded / Mandarin Shirts whte Wng Colar Dosic Tueds Paciage Raiph Lauren Supar 120 woo Tuedo Dockiens Tucedo Vest Elack or Whte S1R.95 $39.95 $135.95 Detells Detalls Ivory Tuxede Shirts Btack Tuxode Shirts All Tuxedo Shirts Biz and Tall Tuedo Shirts >Tuxedo Vests Soid Tusedo Vests HYPOTHESIS Displaying two banners with two calls-to-action on the homepage confuses the user and he or she will be less likely to add items to the shopping cart and make a purchase. Reducing this to one CTA will eliminate confusion and improve conversion. In addition, CTA #1 is a stronger CTA than CTA #2 and would improve conversion even further. 2 TEST CASES COMBINATION #1 COMBINATION #2 COMBINATION #3 Fine Tuxedos 1-888-577-276O It Line Tuxedos 1-888-677-2760 At onar kn larte la tem ferdire n le le Feiy Complete Tuxedo Packages Stareing at just $135.95 Real Men Don't Rent Noeo+ Stt + Acuessories 50% OFF СТА %#1 СТА %#2 NO CTA RESULTS Est. conv. rate Original Combination 1 Combination 2 - Combination 3 Jan 9, 2012 Jan 16, 2012 Combinations (4) Page Sections (2) Download: POF EXML 4 CSV BTSVI Print f Disable All Combinations (4) - Key: E Winner Inconclusive Loser ? Chance to Observed Combination Status ?) Est. conv. rate ? Conv.Visitors ? Beat Orig. O Improvement ? Original Enabled O Combination 1 Enabled 97.3% 39.1% Combination 3 Enabled 94.1% 31.2% Combination 2 Disablad 62. 1% 5 86% OUR HYPOTHESIS PROVED CORRECT Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of Fine Tuxedos.com. SOURCES CONSORTE 1. http://en.wikipedia.org/wiki/Landing_page_optimization 2. http://www.consortemarketing.com/case-studies/landing-page-optimization-fine-tuxedos/ МARKE TING THE CORE OF ONLINE BUSINESS %24 LANDING PAGE OPTIMIZATION IMPROVE CONVERSION ON YOUR WEBSITE Landing Page Optimization (LPO) is part of a broader internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to a website who become sales leads and customers.' A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. CLICK HERE LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences. CALL-TO-ACTION Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website. СOMЕ НERE NOW COME HERE COME HERE PLEASE CONSORTE МARKE TING 1. Develop a hypothesis such as, A user is more likely to do what we ask of them if we say, “Please" 2. Each user is presented with a different variation of the CTA. In this example, one group of randomly-selected users is presented with Come Here, while another group of users is presented with Come Here, Now And a third group of users is presented with Come Here, Please. 3. Data is collected until we are confident that one of these choices is the winner, based on a significant lift in conversion. On a website we would typically look for an increased percentage users who add an item to the shopping cart, or who complete a purchase. 4. We make permanent changes to our design and/or advertising campaigns to reflect the winning combination. 5. Repeat steps 1-4 LPO BENEFITS: INCREASED CONVERSION & SALES THE SAME AMOUNT OF TRAFFIC GENERATES MORE REVENUE • Decreased Customer Confusion – People find what they are looking for with less work. Improved Customer Satisfaction – People are happy with the overall shopping experience LPO CASE STUDY: FINETUXEDOS.COM Fine Tuxedos 1-888-577-2760 1 tems E And Fornal Wear Accessoles My Accourt i My Cart (1em) i Checkout I Log in Prior to this LPO experiment, the homepage of FineTuxedos.com had two banners, one above the other with a different CTA. Home Tuxedos Tuxodo Shirts Tuxedo Vests Taxode Accessoies Formal Jeuolry Tuxedo Shoes Search ente store here Search SHOP FOR TUXEDOS BY PRICE DE SKEN Real Men Don't Rent JACKET STYLE COLOR Live Support OFFLINE CATEGORIES 50% OFF > Tuxedos - Desjgner Tuodes Tutodo Packages Big and Tal Tuwdos Mandrin / Nelru Tuaedos Whie Tuedas - Colornd Tunedos - Boys Tusedo Package All Tusedos Complete Tuxedo Packages CTA #1 (small banner): Complete Tuxedo Packages Starting at just $135.95 CTA #2 (large banner): Real Men Don't Rent, Winter Sale, up to 50% Off Starting at just $135.95 Tuxedo + Shirt + Accessories View Packages See Also Dirner Jackets . Tutodo Jacitets Only Tusedo Parts Tutoda Tals / Talccats >Tuxedo Shirts .Wing Collar Tuado Sherte Lavdowa Collar Shirts . Banded / Mandarin Shirts whte Wng Colar Dosic Tueds Paciage Raiph Lauren Supar 120 woo Tuedo Dockiens Tucedo Vest Elack or Whte S1R.95 $39.95 $135.95 Detells Detalls Ivory Tuxede Shirts Btack Tuxode Shirts All Tuxedo Shirts Biz and Tall Tuedo Shirts >Tuxedo Vests Soid Tusedo Vests HYPOTHESIS Displaying two banners with two calls-to-action on the homepage confuses the user and he or she will be less likely to add items to the shopping cart and make a purchase. Reducing this to one CTA will eliminate confusion and improve conversion. In addition, CTA #1 is a stronger CTA than CTA #2 and would improve conversion even further. 2 TEST CASES COMBINATION #1 COMBINATION #2 COMBINATION #3 Fine Tuxedos 1-888-577-276O It Line Tuxedos 1-888-677-2760 At onar kn larte la tem ferdire n le le Feiy Complete Tuxedo Packages Stareing at just $135.95 Real Men Don't Rent Noeo+ Stt + Acuessories 50% OFF СТА %#1 СТА %#2 NO CTA RESULTS Est. conv. rate Original Combination 1 Combination 2 - Combination 3 Jan 9, 2012 Jan 16, 2012 Combinations (4) Page Sections (2) Download: POF EXML 4 CSV BTSVI Print f Disable All Combinations (4) - Key: E Winner Inconclusive Loser ? Chance to Observed Combination Status ?) Est. conv. rate ? Conv.Visitors ? Beat Orig. O Improvement ? Original Enabled O Combination 1 Enabled 97.3% 39.1% Combination 3 Enabled 94.1% 31.2% Combination 2 Disablad 62. 1% 5 86% OUR HYPOTHESIS PROVED CORRECT Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of Fine Tuxedos.com. SOURCES CONSORTE 1. http://en.wikipedia.org/wiki/Landing_page_optimization 2. http://www.consortemarketing.com/case-studies/landing-page-optimization-fine-tuxedos/ МARKE TING THE CORE OF ONLINE BUSINESS %24 LANDING PAGE OPTIMIZATION IMPROVE CONVERSION ON YOUR WEBSITE Landing Page Optimization (LPO) is part of a broader internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to a website who become sales leads and customers.' A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. CLICK HERE LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences. CALL-TO-ACTION Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website. СOMЕ НERE NOW COME HERE COME HERE PLEASE CONSORTE МARKE TING 1. Develop a hypothesis such as, A user is more likely to do what we ask of them if we say, “Please" 2. Each user is presented with a different variation of the CTA. In this example, one group of randomly-selected users is presented with Come Here, while another group of users is presented with Come Here, Now And a third group of users is presented with Come Here, Please. 3. Data is collected until we are confident that one of these choices is the winner, based on a significant lift in conversion. On a website we would typically look for an increased percentage users who add an item to the shopping cart, or who complete a purchase. 4. We make permanent changes to our design and/or advertising campaigns to reflect the winning combination. 5. Repeat steps 1-4 LPO BENEFITS: INCREASED CONVERSION & SALES THE SAME AMOUNT OF TRAFFIC GENERATES MORE REVENUE • Decreased Customer Confusion – People find what they are looking for with less work. Improved Customer Satisfaction – People are happy with the overall shopping experience LPO CASE STUDY: FINETUXEDOS.COM Fine Tuxedos 1-888-577-2760 1 tems E And Fornal Wear Accessoles My Accourt i My Cart (1em) i Checkout I Log in Prior to this LPO experiment, the homepage of FineTuxedos.com had two banners, one above the other with a different CTA. Home Tuxedos Tuxodo Shirts Tuxedo Vests Taxode Accessoies Formal Jeuolry Tuxedo Shoes Search ente store here Search SHOP FOR TUXEDOS BY PRICE DE SKEN Real Men Don't Rent JACKET STYLE COLOR Live Support OFFLINE CATEGORIES 50% OFF > Tuxedos - Desjgner Tuodes Tutodo Packages Big and Tal Tuwdos Mandrin / Nelru Tuaedos Whie Tuedas - Colornd Tunedos - Boys Tusedo Package All Tusedos Complete Tuxedo Packages CTA #1 (small banner): Complete Tuxedo Packages Starting at just $135.95 CTA #2 (large banner): Real Men Don't Rent, Winter Sale, up to 50% Off Starting at just $135.95 Tuxedo + Shirt + Accessories View Packages See Also Dirner Jackets . Tutodo Jacitets Only Tusedo Parts Tutoda Tals / Talccats >Tuxedo Shirts .Wing Collar Tuado Sherte Lavdowa Collar Shirts . Banded / Mandarin Shirts whte Wng Colar Dosic Tueds Paciage Raiph Lauren Supar 120 woo Tuedo Dockiens Tucedo Vest Elack or Whte S1R.95 $39.95 $135.95 Detells Detalls Ivory Tuxede Shirts Btack Tuxode Shirts All Tuxedo Shirts Biz and Tall Tuedo Shirts >Tuxedo Vests Soid Tusedo Vests HYPOTHESIS Displaying two banners with two calls-to-action on the homepage confuses the user and he or she will be less likely to add items to the shopping cart and make a purchase. Reducing this to one CTA will eliminate confusion and improve conversion. In addition, CTA #1 is a stronger CTA than CTA #2 and would improve conversion even further. 2 TEST CASES COMBINATION #1 COMBINATION #2 COMBINATION #3 Fine Tuxedos 1-888-577-276O It Line Tuxedos 1-888-677-2760 At onar kn larte la tem ferdire n le le Feiy Complete Tuxedo Packages Stareing at just $135.95 Real Men Don't Rent Noeo+ Stt + Acuessories 50% OFF СТА %#1 СТА %#2 NO CTA RESULTS Est. conv. rate Original Combination 1 Combination 2 - Combination 3 Jan 9, 2012 Jan 16, 2012 Combinations (4) Page Sections (2) Download: POF EXML 4 CSV BTSVI Print f Disable All Combinations (4) - Key: E Winner Inconclusive Loser ? Chance to Observed Combination Status ?) Est. conv. rate ? Conv.Visitors ? Beat Orig. O Improvement ? Original Enabled O Combination 1 Enabled 97.3% 39.1% Combination 3 Enabled 94.1% 31.2% Combination 2 Disablad 62. 1% 5 86% OUR HYPOTHESIS PROVED CORRECT Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of Fine Tuxedos.com. SOURCES CONSORTE 1. http://en.wikipedia.org/wiki/Landing_page_optimization 2. http://www.consortemarketing.com/case-studies/landing-page-optimization-fine-tuxedos/ МARKE TING THE CORE OF ONLINE BUSINESS %24 LANDING PAGE OPTIMIZATION IMPROVE CONVERSION ON YOUR WEBSITE Landing Page Optimization (LPO) is part of a broader internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to a website who become sales leads and customers.' A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. CLICK HERE LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences. CALL-TO-ACTION Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website. СOMЕ НERE NOW COME HERE COME HERE PLEASE CONSORTE МARKE TING 1. Develop a hypothesis such as, A user is more likely to do what we ask of them if we say, “Please" 2. Each user is presented with a different variation of the CTA. In this example, one group of randomly-selected users is presented with Come Here, while another group of users is presented with Come Here, Now And a third group of users is presented with Come Here, Please. 3. Data is collected until we are confident that one of these choices is the winner, based on a significant lift in conversion. On a website we would typically look for an increased percentage users who add an item to the shopping cart, or who complete a purchase. 4. We make permanent changes to our design and/or advertising campaigns to reflect the winning combination. 5. Repeat steps 1-4 LPO BENEFITS: INCREASED CONVERSION & SALES THE SAME AMOUNT OF TRAFFIC GENERATES MORE REVENUE • Decreased Customer Confusion – People find what they are looking for with less work. Improved Customer Satisfaction – People are happy with the overall shopping experience LPO CASE STUDY: FINETUXEDOS.COM Fine Tuxedos 1-888-577-2760 1 tems E And Fornal Wear Accessoles My Accourt i My Cart (1em) i Checkout I Log in Prior to this LPO experiment, the homepage of FineTuxedos.com had two banners, one above the other with a different CTA. Home Tuxedos Tuxodo Shirts Tuxedo Vests Taxode Accessoies Formal Jeuolry Tuxedo Shoes Search ente store here Search SHOP FOR TUXEDOS BY PRICE DE SKEN Real Men Don't Rent JACKET STYLE COLOR Live Support OFFLINE CATEGORIES 50% OFF > Tuxedos - Desjgner Tuodes Tutodo Packages Big and Tal Tuwdos Mandrin / Nelru Tuaedos Whie Tuedas - Colornd Tunedos - Boys Tusedo Package All Tusedos Complete Tuxedo Packages CTA #1 (small banner): Complete Tuxedo Packages Starting at just $135.95 CTA #2 (large banner): Real Men Don't Rent, Winter Sale, up to 50% Off Starting at just $135.95 Tuxedo + Shirt + Accessories View Packages See Also Dirner Jackets . Tutodo Jacitets Only Tusedo Parts Tutoda Tals / Talccats >Tuxedo Shirts .Wing Collar Tuado Sherte Lavdowa Collar Shirts . Banded / Mandarin Shirts whte Wng Colar Dosic Tueds Paciage Raiph Lauren Supar 120 woo Tuedo Dockiens Tucedo Vest Elack or Whte S1R.95 $39.95 $135.95 Detells Detalls Ivory Tuxede Shirts Btack Tuxode Shirts All Tuxedo Shirts Biz and Tall Tuedo Shirts >Tuxedo Vests Soid Tusedo Vests HYPOTHESIS Displaying two banners with two calls-to-action on the homepage confuses the user and he or she will be less likely to add items to the shopping cart and make a purchase. Reducing this to one CTA will eliminate confusion and improve conversion. In addition, CTA #1 is a stronger CTA than CTA #2 and would improve conversion even further. 2 TEST CASES COMBINATION #1 COMBINATION #2 COMBINATION #3 Fine Tuxedos 1-888-577-276O It Line Tuxedos 1-888-677-2760 At onar kn larte la tem ferdire n le le Feiy Complete Tuxedo Packages Stareing at just $135.95 Real Men Don't Rent Noeo+ Stt + Acuessories 50% OFF СТА %#1 СТА %#2 NO CTA RESULTS Est. conv. rate Original Combination 1 Combination 2 - Combination 3 Jan 9, 2012 Jan 16, 2012 Combinations (4) Page Sections (2) Download: POF EXML 4 CSV BTSVI Print f Disable All Combinations (4) - Key: E Winner Inconclusive Loser ? Chance to Observed Combination Status ?) Est. conv. rate ? Conv.Visitors ? Beat Orig. O Improvement ? Original Enabled O Combination 1 Enabled 97.3% 39.1% Combination 3 Enabled 94.1% 31.2% Combination 2 Disablad 62. 1% 5 86% OUR HYPOTHESIS PROVED CORRECT Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of Fine Tuxedos.com. SOURCES CONSORTE 1. http://en.wikipedia.org/wiki/Landing_page_optimization 2. http://www.consortemarketing.com/case-studies/landing-page-optimization-fine-tuxedos/ МARKE TING THE CORE OF ONLINE BUSINESS %24 LANDING PAGE OPTIMIZATION IMPROVE CONVERSION ON YOUR WEBSITE Landing Page Optimization (LPO) is part of a broader internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to a website who become sales leads and customers.' A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. CLICK HERE LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences. CALL-TO-ACTION Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website. СOMЕ НERE NOW COME HERE COME HERE PLEASE CONSORTE МARKE TING 1. Develop a hypothesis such as, A user is more likely to do what we ask of them if we say, “Please" 2. Each user is presented with a different variation of the CTA. In this example, one group of randomly-selected users is presented with Come Here, while another group of users is presented with Come Here, Now And a third group of users is presented with Come Here, Please. 3. Data is collected until we are confident that one of these choices is the winner, based on a significant lift in conversion. On a website we would typically look for an increased percentage users who add an item to the shopping cart, or who complete a purchase. 4. We make permanent changes to our design and/or advertising campaigns to reflect the winning combination. 5. Repeat steps 1-4 LPO BENEFITS: INCREASED CONVERSION & SALES THE SAME AMOUNT OF TRAFFIC GENERATES MORE REVENUE • Decreased Customer Confusion – People find what they are looking for with less work. Improved Customer Satisfaction – People are happy with the overall shopping experience LPO CASE STUDY: FINETUXEDOS.COM Fine Tuxedos 1-888-577-2760 1 tems E And Fornal Wear Accessoles My Accourt i My Cart (1em) i Checkout I Log in Prior to this LPO experiment, the homepage of FineTuxedos.com had two banners, one above the other with a different CTA. Home Tuxedos Tuxodo Shirts Tuxedo Vests Taxode Accessoies Formal Jeuolry Tuxedo Shoes Search ente store here Search SHOP FOR TUXEDOS BY PRICE DE SKEN Real Men Don't Rent JACKET STYLE COLOR Live Support OFFLINE CATEGORIES 50% OFF > Tuxedos - Desjgner Tuodes Tutodo Packages Big and Tal Tuwdos Mandrin / Nelru Tuaedos Whie Tuedas - Colornd Tunedos - Boys Tusedo Package All Tusedos Complete Tuxedo Packages CTA #1 (small banner): Complete Tuxedo Packages Starting at just $135.95 CTA #2 (large banner): Real Men Don't Rent, Winter Sale, up to 50% Off Starting at just $135.95 Tuxedo + Shirt + Accessories View Packages See Also Dirner Jackets . Tutodo Jacitets Only Tusedo Parts Tutoda Tals / Talccats >Tuxedo Shirts .Wing Collar Tuado Sherte Lavdowa Collar Shirts . Banded / Mandarin Shirts whte Wng Colar Dosic Tueds Paciage Raiph Lauren Supar 120 woo Tuedo Dockiens Tucedo Vest Elack or Whte S1R.95 $39.95 $135.95 Detells Detalls Ivory Tuxede Shirts Btack Tuxode Shirts All Tuxedo Shirts Biz and Tall Tuedo Shirts >Tuxedo Vests Soid Tusedo Vests HYPOTHESIS Displaying two banners with two calls-to-action on the homepage confuses the user and he or she will be less likely to add items to the shopping cart and make a purchase. Reducing this to one CTA will eliminate confusion and improve conversion. In addition, CTA #1 is a stronger CTA than CTA #2 and would improve conversion even further. 2 TEST CASES COMBINATION #1 COMBINATION #2 COMBINATION #3 Fine Tuxedos 1-888-577-276O It Line Tuxedos 1-888-677-2760 At onar kn larte la tem ferdire n le le Feiy Complete Tuxedo Packages Stareing at just $135.95 Real Men Don't Rent Noeo+ Stt + Acuessories 50% OFF СТА %#1 СТА %#2 NO CTA RESULTS Est. conv. rate Original Combination 1 Combination 2 - Combination 3 Jan 9, 2012 Jan 16, 2012 Combinations (4) Page Sections (2) Download: POF EXML 4 CSV BTSVI Print f Disable All Combinations (4) - Key: E Winner Inconclusive Loser ? Chance to Observed Combination Status ?) Est. conv. rate ? Conv.Visitors ? Beat Orig. O Improvement ? Original Enabled O Combination 1 Enabled 97.3% 39.1% Combination 3 Enabled 94.1% 31.2% Combination 2 Disablad 62. 1% 5 86% OUR HYPOTHESIS PROVED CORRECT Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of Fine Tuxedos.com. SOURCES CONSORTE 1. http://en.wikipedia.org/wiki/Landing_page_optimization 2. http://www.consortemarketing.com/case-studies/landing-page-optimization-fine-tuxedos/ МARKE TING THE CORE OF ONLINE BUSINESS %24