Lack of digital know how

Lack of digital know-how costs retailers billions Nine out of ten consumers find some aspect of the digital shopping experience frustrating Over 50% of all sales on the consumer shopping journey are influenced by digital Consumers aren't satisfied with the experience they currently receive, with 93% saying they find some aspect of the digital shopping experience frustrating DIGITALLY INLUENCED TOTAL SPEND £156.8BN £310.5BN UK retailers are missing out on £12bn by failing to harness technology to drive sales £12BN 46% of retailers say they do a good job of joining up the digital consumer experience 56% of people say that interacting digitally is more convenient |Only 40% of retailers recognise that digital £ engagement helps drive sales Over a fifth of retailers have trouble integrating new channels with existing technologies But nearly three quarters of consumers disagree 85% of people use digital to interact with shops and brands Less than a third of retailers use social media tools to engage and understand their consumers SOURCE: Joined Up Customer report carried out by Conlumino in June 2013 amongst over 2,000 UK consumers and 87 UK retailers