KPIs For Content Performance

KPIS For Content Performance The ultimate guide for setting proper KPIS for each content performance metric Visits Unique Visits Who & how many people are reading your content? Search Traffic TRAFFIC New Visits Return Visits Social Shares Regional Visits Comments INTER- АCTION What kind of actions are people taking? Actions Social Mentions External Mentions Conversion Rate How do you measure the volume Number of Leads LEADS and quality of your leads? Cost Per Lead Number of MQLS Number of SQLS Total Revenue How can the revenue your REVENUE content generated be Number of Sales calculated? ROI TROI Brought to you by Roojoom - the content marketing intelligence platform