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Know Your Customers, Serve Them Better

TYPE.… KNOW YOUR CUSTOMERS, SERVE THEM BETTER. through the door of your small business can feel YOU KOOW THE . Figuring out how to satisfy every customer that walks like a tall task, but all it takes is a little detective work. Knowing who your customers are and how to treat them can be the difference between a big break and watching them walk out the door forever. Check out the profiles below and soon youll be solving customer cases like a true private eye. THE ONLINE SHOPPER THE PROFILE: This elusive creature can only be found online. They don't like to shop in stores, so brick-and-mortar shops will never see their business. THE PROCEDURE: Capture this client by setting up a great website with a web store, and optimize it for search engines. They only shop online, so if you show up in their searches, you're in the running to win their business. THE INDEPENDENT TYPE THE PROFILE: This solo shopper walks in the door, avoiding your gaze. They're here to shop, not make conversation. THE PROCEDURE: Say hello, let them know you're there if they have questions, but keep a low profile. When they want your help, they'll let you know. If you come on too strong, they might just walk away. THE CHEERLEADER THE PROFILE: This friendly face buys something on every visit, follows your social profiles, and leaves you good reviews THE SECRET SHOWROOMER THE PROCEDURE: Reward their loyalty with special perks, and offer incentives for referrals. You want more THE PROFILE: You may spot this hybrid shopper snapping pictures and scanning barcodes. They still like to shop in person, but pre fer to look for deals online before they buy. customers just like this one, so give them gifts cards or experiences to share with their friends. THE PROCEDURE: Consider opening a web store with your most popular items. If they're going to buy online anyway, make sure they can buy from you! Also try offering personalized experiences and stellar support that online retailers can't match. THE DISTRACTED WANDERER THE INFORMED CONSUMER THE PROFILE: This busy person has their eyes on their phone from the moment they arrive. They shop without direction, distracted by texts and emails. THE PROFILE: This savvy client has done their research, and they know what they came to buy before walking in the door. THE PROCEDURE: Grab the THE PROCEDURE: Prepare for this shopper before they arrive by making your store easy to navigate. If they can't cut through the clutter and find what they want fast, you might lose the sale to a competitor. wanderer's attention with location-based offers right on their phone. Foursquare, Yahool, and Google can deliver timely offers to shoppers in the way that appeals to them most. NEED A TOP-QUALITY WEBSITE TO CATCH YOUR IDEAL CUSTOMER? WEAS IS ON THE CASE. NNN.N!OS.CON

Know Your Customers, Serve Them Better

shared by smatista on Jan 12
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This small business infographic highlights common customer profiles in order to help small business owners get the most out of every sales opportunity.

Publisher

Webs

Designer

Impact Branding & Design

Category

Business
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