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Keeping Up with Mobile Commerce

KEEPING UP WITH Mobile Commerce The multichannel commerce experts at hybris took a look at mobile commerce (mCommerce) and ten of the latest developments that have sparked its growth and ongoing evolution. 1. Rise of iPad 2. Mobile- optimized sites 3. Mobile apps In December '11, over 92% of non-desktop online sales originated « Percentage 12 of current 36% 43% mobile shoppers from an iPad or other i0S enabled who have Percentage of consumers who plan to make future purchases from their iPad2 downloaded device. a retail app. mobile devices. 4. Text-based mobile coupons 5. QR codes The number of consumers Over half of consumers who added QR code- are willing to share their location in exchange for more relevant content/ information, including mobile deals. scanning capabilities to their smartphones during Q1 2011 increased 938%, compared to new users added in Q1 2010. 53% 6. Personalization 7. Geolocation & location-based services 8. Augmented reality 2/3 of smartphone users say they will share personal info. Smartphones' growing popularity has boosted the marketing impact of augmented reality-its revenue is expected to rise from - $6 million in 2008 to over $350 Groupon Now generated $114,000 in Chicago during September 2011. with marketers in order to reap the benefits of personalized services. DEAL! DEAL! DEAL DEAL! million in 2014. 2/3 $6mm • GROUPON $350mm 9. Siri & product content management 10. Amazon launches Price Check Launched for Android- powered devices in November 2011, Amazon's Price Check enables The iPhone 4S personal assistant Siri is expected to revolutionize the way consumers use smartphones to interact with retailers. users to scan a barcode, snap a picture, or even just say the name of any item they find in a retail store, to quickly and easily compare its cost to similar products Best Buy has been an early adopter, making its products easily available for sale on amazon BEST BUY searchable via Siri. O hybris Visit to stay informed on the latest trends in multichannel commerce. Data sourced from: TemplateMonster Blog • PCWorld · InMobi • Retrevo JiWire • Mobio • eMarketer • TechJournal South · ABIResearch

Keeping Up with Mobile Commerce

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A look at mobile commerce and 10 of the latest developments that have sparked its growth and ongoing evolution




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