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Keep Up or get Left Behind

WHERE'S THE MONEY? MARKETERS' AREAS OF FOCUS KEEP UP OR GET LEFT BEHIND Despite the attention that digital marketing has been getting in recent years, only 25% of marketing budgets are spent online. Email Social Media SEM/SEO Data & Analytics 88% 78% 73% 81% Content Marketing Automation Social Listening Social WHAT IS IT BEING USED FOR? Management Advertising 71% 43% 60% 57% 61% 57% 58%) TOP CONCERNS: B2B & B2C It's easy to get caught up in what you're already doing -- the day- to-day. But what is everyone else in the industry up to? Are you missing an'opportunity? of marketers plan to increase their data & analytics budgets for 2014. plan to increase their social media marketing budgets. plan to increase their email marketing budgets. 50 LU 41 40 40 27 27 TOP MARKETING CHALLENGES 30 17 18 20 of marketers surveyed said that response 35% attribution was the most challenging multi- channel marketing issue. 10 65% said driving subscriber engagement was their primary lifecycle marketing challenge. B2B B2C Increase Traffic Generate Leads 25% of B2C marketers list measuring and proving ROI as their top challenge. Drive Sales/ Revenue Improve ROI Lower Cost-Per-Lead Improve Awareness 21% of B2B marketers list generating enough leads as their top challenge. Sources: Experian: The 2013 Digital Marketer Webmarketing123 State of Digital Marketing Report ExactTarget 2014 State of Marketing CICeron We Build Brand Advocacy.

Keep Up or get Left Behind

shared by Tiffani_Allen on Feb 28
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It’s hard to see the big picture when you’re staring at your own belly button, so to speak. Obviously, that’s extremely important for your digital marketing plan — you know, the entire executi...




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