Journey of a Daily Deal Consumer

Journey OfADaily Deal Consumer ONE WAY Where They Shop Groupon 89% Purchase LivingSocial 59% BuyWithMe 15% What They Search For Other 24% Nightlife Auto Home Food&Drinkes Shopping Hotel & Travelx 17% Organize Highway Fitness Astivities 12 The Average Number of Active Deals Owned by A Consumer Other Health& Beauty $577M Secondary Market opportunity in 2011 3.4% 21.7% of daily deals are redeemed in the 1st week of daily deals gounredeemed ReSell Bend Types of Deals ReSold Pets 1% Hotel a Travel 5 Shopping 8X Health & Beauty 19% Fooda Drink 3x Redeem Citness 12% DGR DAcop Sellers Astivities 11X Buyers Home 7% Auto 1X Average Time To ReSell A Deal JealsGoRound Fitness 16.8 Days where daily deals get a 2nd chance Additional Data Provided by: Hotel & Travel 16.3 Darys Activities 14.7 Days Automotive 11.3 Darys Health & Beauty 10.9 Days Mob Manager http://mobmanager.com Home 7.8 Days Rice University http://fortunebrainstormtech. files.wordpress.com/2011/06/ ssrn-id1863466.pdf Local Offer Network http://www.localoffernetwork.com/ Food & Drink 7.4 Days Shopping 53 Days Pets * 1Day .......--... .... ......----. ***...--