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The Job of Ad Ops

THE JOB OF AD OPS CAMPAIGN MANAGEMENT Delivery Optimization I Inventory Management and Targeting Adjustments Campaign Modifications I Creative Updates I Audience Extension and Retargeting Revenue and Yield Management Outsourced Ad Ops CAMPAIGN SETUP Pre-Launch Review I Asset Retrieval I Order Implementation Creative Implementation I QA Testing I Post-Launch Verification SYSTEMS MANAGEMENT Ad Servers I Mobile Platforms I Video Platforms Order Management Systems I DMP I Custom Platforms and Add-ons HOW AD OPS WORKS WITH YOU: Monetization Partners/ Defining Targeting Segments Demand Sources SALES MARKETING Managing Block Lists VENDORS FINANCE Paid Insertion Orders PRODUCT TECHNOLOGY/ WEB TEAM House and Marketing MANAGERS Troubleshooting UNSOLD INVENTORY MANAGEMENT Responsive SSP Management I Demand Source Evaluation and Implementation Video Custom Creative Web Implementations Prívate Marketplace Management I Vendor Relationship Management Browsers Video Connected Yield Management Video Devices System Interstitials Display Video Platform Native Ad Integration Mobile Mobile (Web+ App) Rich Media Devices -Mobile Order (Web+ App) Management System 3rd Party 1st Party Availability Checks DMP TROUBLESHOOTING Creative Executions I Ad Tags System / TechnicalIssues I Reporting Discrepancies Forecasting AD PRODUCT TESTING Responsive Design I Cross-Platform Custom Implementations I User Acceptance Testing TECHNICAL AD OPS PROJECTS Ad Server Setup I Ad Server Migrations Ad Tag Architecture / Design I Platform Integrations REPORTING AND ANALYTICS TECHNOLOGY STRATEGY Site / Product I Ad Campaign I Billing I Custom Requests Revenue Tracking I Sell Through I Inventory I Viewability Ad System Evaluation and Selection I New Products / Services Evaluation and Selection Industry Knowledge Center WORKFLOW MANAGEMENT #thejobofadops @adops Insertion Orders and Change Requests I Quality Assurance Testing Process I Vendor ManagementI Affiliate / Partner Management Advertiser / Agency Management I Escalation Process I Internal /Cross Department Communications

The Job of Ad Ops

shared by adops on Oct 04
Ad operations is an area within the world of digital advertising that most people probably don’t know too much about. They may be familiar with the general idea of what ad ops is, but they wouldn’...


Outsourced Ad Ops


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