The Job of Ad Ops
THE JOB OF AD OPS CAMPAIGN MANAGEMENT Delivery Optimization I Inventory Management and Targeting Adjustments Campaign Modifications I Creative Updates I Audience Extension and Retargeting Revenue and Yield Management Outsourced Ad Ops www.adops.com CAMPAIGN SETUP Pre-Launch Review I Asset Retrieval I Order Implementation Creative Implementation I QA Testing I Post-Launch Verification SYSTEMS MANAGEMENT Ad Servers I Mobile Platforms I Video Platforms Order Management Systems I DMP I Custom Platforms and Add-ons HOW AD OPS WORKS WITH YOU: Monetization Partners/ Defining Targeting Segments Demand Sources SALES MARKETING Managing Block Lists VENDORS FINANCE Paid Insertion Orders PRODUCT TECHNOLOGY/ WEB TEAM House and Marketing MANAGERS Troubleshooting UNSOLD INVENTORY MANAGEMENT Responsive SSP Management I Demand Source Evaluation and Implementation Video Custom Creative Web Implementations Prívate Marketplace Management I Vendor Relationship Management Browsers Video Connected Yield Management Video Devices System Interstitials Display Video Platform Native Ad Integration Mobile Mobile (Web+ App) Rich Media Devices -Mobile Order (Web+ App) Management System 3rd Party 1st Party Availability Checks DMP TROUBLESHOOTING Creative Executions I Ad Tags System / TechnicalIssues I Reporting Discrepancies Forecasting AD PRODUCT TESTING Responsive Design I Cross-Platform Custom Implementations I User Acceptance Testing TECHNICAL AD OPS PROJECTS Ad Server Setup I Ad Server Migrations Ad Tag Architecture / Design I Platform Integrations REPORTING AND ANALYTICS TECHNOLOGY STRATEGY Site / Product I Ad Campaign I Billing I Custom Requests Revenue Tracking I Sell Through I Inventory I Viewability Ad System Evaluation and Selection I New Products / Services Evaluation and Selection Industry Knowledge Center WORKFLOW MANAGEMENT #thejobofadops @adops Insertion Orders and Change Requests I Quality Assurance Testing Process I Vendor ManagementI Affiliate / Partner Management Advertiser / Agency Management I Escalation Process I Internal /Cross Department Communications
The Job of Ad Ops
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