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It's 2014, Be Social Already

IT'S 2014, Be SOCIAL ALREADY. The State of Social 86% 97% of marketers say social media is important for their business of marketers are participating in social medía marketing in 26% 78% said they are able to measure their social activities have integrated their social and traditional marketing efforts 62% 49% use social media for more than 6 said that Facebook is still the most important social platform for their business hours weekly Benefits of Social 8+ said social media 42% increases engagement 57% OF MARKETERS PLAN TO INCREASE THEIR SOCIAL BUDGET In 2014 said their social media 89% efforts earned them more exposure 46% believe social is core to their business said that their social 75% efforts increased web traffic believe social efforts will 86% or do provide ROI say social provides 69% marketplace insight 36% will stay the same 1% will decrease the budget 6% don't know B2C B2B & B2C B2B HAVE YOU GENERATED LEADS FROM SOCIAL MEDIA? HAVE YOU GENERATED LEADS FROM SOCIAL MEDIA? 1 OUT OF 5 B2B marketers have generated revenue from social media 1 OUT OF 3 B2C marketers have Yes (54%) NO (26%) unsURe (20%) generated revenue from social media Yes (60%) NO (20%) unsUre (19%) Sources: AdAge Social Strategies for 2014 Social Media Examiner: Social Media Marketing Industry Report 2013 ExactTarget 2014 State of Marketing Webmarketing 123: State of Digital Marketing Report 2014 CIcerón

It's 2014, Be Social Already

shared by Tiffani_Allen on Mar 11
Let’s be honest. I’m sure you’ve figured out by now that social marketing is something that’s worth doing. Well, as long as you’re doing it right. We’ve moved away from ‘what is social m...




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