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Investing in Communities is Good for Business

Giving in Numbers Brief INVESTING IN COMMUNITIES IS GOOD FOR BUSINESS Corporate contributions have increased with revenues and profits since 2010 IN ALL, 261 COMPANIES PARTICIPATED IN THE GIVING IN NUMBERS SURVEY $16 BILLION $1.9 BILLION and median with median revenues of: pre-tax profits of: In 2013, each company in the top 25% gave In 2013, each company in the top 25% contributed $54 MILLION OR MORE 1.95% OF PRE-TAX PROFITS or more 64% of companies gave more in 2013 than 2010 How much has giving changed since 2010? 52% of companies gave at least 10% more in 2013 than 2010 %of companies 40% 35% 30% 20% 17% 10% 10% 10% 10% decreased by more than decreased/ increased by increased by more than decreased between decreased between increased between increased between 25% 10% and 25% 2% and 10% 2% and 10% 10% and 25% 25% COMPANIES THAT HAVE INCREASED GIVING BY MORE THAN 10% SINCE 2010 ALSO INCREASED MEDIAN REVENUES BY 11% FROM 2010 TO 2013 And profits increased for 59% of those companies Among companies increasing total contributions by 10% or more from 2010 to 2013, the average non-cash contribution increased by 66% Corporate support grew the most for Community & Economic Development programs, INCREASING BY 34% FROM 2010 TO 2013 79% 86% 62% 64% of companies run a corporate foundation of companies match employee gifts of companies give to international end-recipients of companies make non-cash gifts, including product, pro bono, and other in-kind contributions How did companies give? 19% 33% 48% CORPORH FOUNDATION NON-CASH Average Percentages EMPLOYEES ARE TAKING CENTER STAGE IN THE PROGRAMS COMPANIES USE TO INVEST IN THEIR COMMUNITIES At CECP's Board of Boards CEO Roundtable in 2014, CEOS from the world's largest businesses were asked the following question: Encouragement from which stakeholder group would matter most in a decision to expand your company's investment in the community? 36% 22% 22% 14% 3% 3% 0% Nonprofit / Community Leaders Employees Customers Board of Directors Shareholders Media Government 59% of companies offered paid-release-time volunteer programs in 2013, up from 51% in 2010 Employees are responding to paid-release-time volunteer programs. The median number of hours volunteered on company time GREW 37% from 45,211 in 2010 to 61,938 in 2013 50% of companies offered pro bono service programs in 2013, up from 34% in 2010 76% of companies are tracking the societal outcomes and/or impacts of their grants and are starting to use the insights to inform their core programs and measure the value of their investments Find out more about Giving in Numbers here: CECP cecp.co/measurement/tools.html Sources: CECP, Gving in Numbers, 2014 CECP, Live poling at Board of loards CEO Conference, 2014 N NOWSOURCING

Investing in Communities is Good for Business

shared by NowSourcing on Jun 09
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This infographic takes a look at how giving back to communities can increase revenue.

Publisher

CECP

Category

Business
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