Transcribed
International Marketing
Political Stability Product Government Life Policy Cycles H. Ideology Driven North-South & East-West Dichotomy Contextual Determinants of International Marketing Economy E Fear of Colonialism Lack of Infrastructure Marketing Transfer Issue
International Marketing
shared by tarresamuffet on Jun 12
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International marketing recognizes that people around the world have different needs. Many big companies have brands that are recognized across the globe. While many of the products that these busines...
ses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.
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