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Integrating SEO, Data & Content Marketing

% Integrating SEO, Data and Content Marketing Content Marketing budgets are growing. Tech smart marketers have begun exploring new ways to create and promote content, while the majority of companies still insist that their current investments are ineffective. Below we explain our approach to data driven content marketing by integrating years of technical SEO wizardry with data analysts and content marketing expertise. TECHNICAL SEO ANALYSTS DATA ANALYSTS CREATIVE CONTENT MARKETERS LI Data Driven Content Marketing O 1. 3. TECHNICALAUDIT BUILD PERSONAS Complete checklist and deliver actionable report that explains what needs to be done. Always prioritise so the dev team can implement easily. We need to know who we're talking to. Use GA, Social & third party data to further segment and focus your 2. marketing activity. WHAT DOES THE DATA SAY We'll use Analytics to evaluate business, search engine marketing & customer behaviour trends. It's essential to see what works K and what doesn't. KEYWORDS Y WORDS KEYWARDS 4. KEYWORDS KEYWORD RESEARCH 5. Identify keywords and prioritise your list based on those you believe to be most profitable/valuable. Look for gaps in content for those terms in Google's top 1o and use as a starting point. CONTENT ANALYSIS Based on search, analytics, personas & existing content - what do we need to create to address customer needs and interests? U Content Marketing Plan 1. 3. 2. CROUD CONTROL CONTENT PLANNER DELIVERY Software that dictates everything you need. Detailing strategy, work planned, pending & completed while also integrating all other marketing activity. - THE CONTENT NETWORK Croud's network of content specialists spanning over 20 countries and 11 languages. Producing: • White Papers • Video • Slides • Written CONTENT BRAINSTORMING • Infographics • Q&A Think outside the box! After regular offsite & competition GAP analysis, we'll hold weekly brainstorms to build new ideas into the plan. & more... 6. personalise personalise 4. DATA SCIENTISTS Understand the metrics that determine success. Audience engagement, effectiveness, conversions, links and demographic data and constantly test and refine the process. CROSS CHANNEL INTEGRATION PROMOTION SEO, PPC, email & offline media are influenced by what content works. Your message becomes amplified and more effective. Our primary concern is to provide value and engage our target personas. However, links are still extremely important and can supercharge performance. Use social promotion, outreach & online PR to promote content. croud O00 5.

Integrating SEO, Data & Content Marketing

shared by Croud on Jul 08
Ever wondered why your SEO or content marketing ‘strategy’ just isn’t delivering? To most, it probably feels like you’re pumping out a load of content and no one is reading it or taking any no...






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