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Integrating Online Marketing With a B2B Sales Process

COM Email Marketing Organic SEO/SEM Social Media Marketing Online Process Offine Marketing Analytics Offine Process Marketing Wheel = Leads Content Conversion Marketing Optimazation Online PPC- Offine Leads Adwords Leads What How Tools Goals Lead customer Blog page E-Commerce Store Landing Page Social media policy Content strategy Call to actions Phone Social media platforms Campaign page Book a meeting Your edge Content Coll Listening station Sharing tools Lead prospect CRM Description Page Product description Understand your audience Support page Product reviews Unique content Similar products Also bought Video, text, picture, podcast Meeting Social media thermometer Social media networks Accessories SPIN sales Understand customer needs Questions Know like and trust Check out page Download white papers Sign up newsletter Blog subscriptions Accept, and ask for order Action Call to actions Chat Email marketing tool Mail forms Page Sale RSS Lead customer Google Analytics Believe in yourself Handling objections Reference Email Phone Thenk You Thank you Record a video Customer Think beyond Develop the relationship Additional sales Send a note CRM - system Page Call the customer Post Cards Care Call to actions Relatioship thermometer Customer event How satisfied H.E.A.T model

Integrating Online Marketing With a B2B Sales Process

shared by rmmojado on Jan 23
This manual should show every employee how your company is breathing sales both online and offline and what kind of activities (KPI) you are expecting from your sales people on daily basis.


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