Innovation Consulting

Innovation Consulting for most people is like Higgs Boson. Everyone has heard about it but very few actually know what it is (if you do know, please explain what the friggin thing is !) What is Innovation People Consulting? So we dug deeper and we think the approach is awesome! especially for Startups and Entrepreneurs. Lets compare it with Management consulting Innovation Management Consulting Consulting Problem Same problem. Just different points of view Similar Goals More More Better Better revenues market processes management share Management Consulting Innovation Consulting 1. Approach Start Senior Management Senior Management Users Users Top to bottom approach Start Bottom to top approach 2. Focus Needs of Needs of management Users Starts with understanding the goals of management and issues they are facing Always starts with understanding the user and how they are interacting with your product/ service Trademark of Innovation Consulting No assumptions, No bias = More facts! & a fresh perspective Typical process Reconcile user A design solution Start with likes what user with what managers will like want Design School Business School Innovative Solution If you like this concept, check out 'Idea Couture' and the amazing work they are doing Questions asked about users? What are they doing? Why are they doing it? How are they interacting? What are their habits? What are their problems? Advantages More Perception Answers difficult questions Drills down to basic about users motivations of the user Gives user Gives user profiles scenarios Max is dad a who enjoys Max has to drive to the park because he carries his kids baseball kit playing with his kids on the weekend. and his daughter's toys. Prefers not to drive. Would like a bike that has some Would rather bike storage