Innovating On Your Monetization Strategy via the StoryVesting Framework

IN NO VATING ON YO UR MO NETIZAT|ON STR AIEGY VIA IH E STORY VEST ING FR A ME W ORK StoryVesting 3 P's Bowtie Funnel • Customer Centric • Invest in Your Team · Focus on Ideal Buyer • Vested Internal Team • Data-Driven Processes • Integrated Teams • Internal/External Loyalty • Proper Tools & Platforms • Optimize Buyer Journey THE BAS E COMPONENTS N EE DE D 3l's IN VENT IN NO VA TE I M PROVE New idea or method Create significant change Processes & products Companies expect to increase spending on Sixty-eight percent of companies are shifting their transformational innovation by 5 percentage points strategic innovation as a result of value-based care. in the next two years. THE IN N OVAT |ON LO OP Refine Experiment Ideate Empathy Define Key Strategic Levers Key Tactical Levers Key Growth Levers StoryVesting Framework Fast Learning Loops Innovation & Loyalty Loops Executive Buy-In Iterative Design & Testing Intelligent Operations Cross Team Alignment Process Optimization Skill Level Lift Business Modeling Channel Optimization 3rd Party Partnerships MVP Pivot Analysis Content Repositioning AcquireHire ROCKET SOURCE S Curve of Growth