Initiative Tracking: Corporate Strategy's Perennial Balancing Act

Corporate Strategy Growth Team Membership T FROST & SULLIVA N CEO CO-SPONSOR 2014 CORPORATE STRATEGY scip PRIORITIES SURVEY RESULTS Strategic and Competitive Intelligence Professionals Strategists walk a fine line in measuring performance, as they strive to set ideal initiative tracking metrics and adhere to INITIATIVE the financial measures that define success. TRACKING: CORPORATE STRATEGY'S PERENNIAL BALANCING ACT FREE Access the 23-page report at http://bit.ly/IDB77JB 2014 Key Corporate Strategy Challenges PRIMARY CHALLENGE AND ROOT CAUSE Creating long-term strategic Insufficient senior plans that also support short-term profit goals management support 2014 Corporate Strategy Resource Trends STAFFING LEVELS $1 65% Expect staffing levels to remain constant BUDGETS 49% Anticipate budgets to stay the same 2014 Initiative Tracking Trends TRACKING EFFECTIVENESS C- 53% Rate their effectiveness as “Average" 0% perceive their And effectiveness as "Excellent'" Critical Barrier to Successful Tracking 54% Identifying and defining appropriate metrics MOST CHALLENGING INITIATIVES TO TRACK 49% Business | 82% of Diversification strategy departments always or often rely on financial or 44% Current Market budget-related Growth (Core Business Growth) metrics when tracking initiatives Register at http://bit.ly/IDB77JB to download a free copy of our: >"Corporate Strategy Priorities: 2014 Global Survey Results" SOURCE: "Corporate Strategy Priorities: 2014 Global Survey Results" http://www.frost.com/sublib/display-market-insight.dolid=290197329. ORIGINAL FILE: JPG: http://bit.ly/ljZ90Qm; PDF: http://bit.ly/I I14NJU Growth Team Membership TM (GTM) is a best practice research and consulting program that supports executives within the functions that report to the CEO. M [email protected] O www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan