Infographic Resume Template - Classic Corporate

O (+44) 208 133 9494 (+44) 208 133 9494 wond.co.uk [email protected] in Linkedin.com/wond JOHN HENRY MCDONALD 6 A seasoned Marketing, Communications and Development professional for the Creative and Cultural Industries. 17+ Years PROFESSIONAL EXPERIENCE COMMUNICATION DEVELOPMENT MARKETING Traditional 1.0 'outbound/push'; emerging 2.0 'inbound/pull' techniques for social/community engagement, insight and value. concept development, art direction, design, print, media buying, partnerships, online development (infrastructure, editorial, content production, seeding and promo, analytics). New business lead generation, PR events, writing for media handling and engagement, brand and identity management, internal comms. (intranet, events, vision and mission cascading), stakeholder engagement. pitching, account handling, supplier development, negotiation. Trust and community fund-raising. Strong NOV 2012 - PRESENT 2009 - 2012 // 3 YEARS • VOLUNTARY ADVISOR ASSOCIATE DIRECTOR, COMMUNICATIONS Glasgow Urban Sports - Art/Skate Park Development Project, Glasgow, UK Canadian Centre for Architecture, (CCA) Montréal, Canada 2008 - 200g9 // 18 MONTHS MARKETING & BUSINESS DEVELOPMENT MANAGER International 600+ press articles a year in 30+ countries. 138% Webby 1st Museum Attendance award winning Engagement website. Isthmus Communications Ltd - Freight Design and The Bridge Advertising Glasgow, UK Online 117% visitors Directed several client accounts and provided marketing consultancy. Won tenders with Generated high volume repeat business in Scotland and Ireland. several large public sector bodies. 2002 - 2007// 5 YEARS DIRECTOR OF COMMUNICATIONS AND ENTERPRISES The Lighthouse, Scotland's National Centre for Architecture & Design Glasgow, UK 2001 - 2002 // 18 MONTHS SENIOR FUNDRAISING MANAGER 123% visitors 2200% Membership. British Red Cross, Glasgow, UK Met net income targets (£500ok pa.) Project-managed logo/visual language structure redesign, CRM install, web redesign; 1998 - 2001 // 2 YEARS MARKETING & FUNDRAISING OFFICER Led event marketing on city-wide, national design festivals and trade missions to London and Marseille. David Livingstone Centre, National Trust for Scotland, Blantyre, UK. Met net income targets (£350k pa.) Managed membership, retail and conference revenue streams. 1995 - 1997 // 2 YEARS MARKETING DEVELOPMENT OFFICER David Livingstone Centre, National Trust for Scotland, Blantyre, UK. Developed income sources and installed visitor experience programme. EDUCATION 1991 - 1995 1990 - 1991 HNC, BUSINESS STUDIES University of the West of Scotland - Bell College BA (HONS.) CONSUMER AND MANAGEMENT STUDIES - 2.1 Glasgow Caledonian University Accounting; Economics; Consumer and business law; Management theory; Information technology. Degree obtained with distinction: Marketing theory and practice; Communications strategy and planning; Consumer psychology; Advertising theory and practice; Management theory and practice; Hons. Year Dissertation: 'The Lure of the Designer Label - The Rise of Conspicuous Consumption. An all-rounder, with vision and brand new ideas, who can bring together inter-linkages to drive strategy forward, address need and deliver objectives PROFESSIONAL ATTRIBUTES STRATEGIC AND ADAPTIVE, INVESTED BUSINESS-ORIENTATED CREATIVE AND ENGAGING AND INTUITIVE "John thinks holistically in addressing the organizational constraints and in driving marketing and communications strategy towards alignment with the organization's vision and mission, and therein towards measurable growth." "Enthusiastic, imaginative, pioneering and dynamic in his approach. More importantly, a solid people-person, with professional integrity and humility. As a team leader, John listens to the environment around him, fosters an intellectual curiosity and positively encourages and supports new learning, setting and deploying a shared understanding of the higher objectives in a way that warmly encourages and mobilizes people." "He demonstrates a 'hands-on' approach to managing and directing, yet he never loses sight of the task at hand. John is functionally diverse within both the client and agency side environments, deft, organized and competent in handling all aspects of the marketing, communications, and business development functions of the business." Mirko Zardini, Executive Director and Chief Curator, Canadian Centre for Dr. Stuart MacDonld, Director of The Lighthouse, Scotland's Centre for Architecture Design and the City, Glasgow, Scotland (1995-2006) Adrian Searle, Managing Director, Freight Design and Freight Publishing, Glasgow, Scotland Architecture, Montreal, Canada. PROFESSIONAL ASSOCIATIONS VOLUNTARY WORK NOVEMBER 2012 - PRESENT (5 MONTHS) FEBRUARY 2013 - PRESENT IMP ADVISOR (VOLUNTARY) INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS GLASGOW URBAN SPORTS Associate Vice President - Membership Services A recently established charity based in Glasgow, Scotland, whose aim is to improve the city's urban sports provision and to create its first all weather art/skate park. Preliminary achievements: Consulted on the project proposal, memorandum of association and business plan documents and the initial marketing and fundraising strategy. FEBRUARY 2013 - PRESENT AMERICAN MARKETING ASSOCIATION Professional member - Toronto Chapter Montreal, Canada Area FEBRUARY 2013 - PRESENT TABC INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS FEBRUARY 2013 - PRESENT Executive member - Montreal Chapter INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS Associate Vice President - Membership Services OTHER INFORMATION NATIONALITY: UK LANGUAGES FULL DRIVING LICENSE French - limited Canadian Permanent Residency Status pending: current Canadian work visa. Canadian and UK: comprehension TEF (A2) O JOHNHENRYMCDONALD.COM O design by infographic agency wond.co.uk