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Infographic: How to Perfectly Optimize Your Website for Google?

dci How to Perfectly Optimize Your Website for Google? ilu WHY GOOGLE? G Y! Google Bing Yahoo 92.19% 2.61% 1.85% Baidu Yandex RU DuckDuckGo 1.21% 0.55% 0.54% GOOGLE SEARCH DATA ww. The volume of Google searches grows by roughly 3.5 billion 40,000 searches per day queries per second 10% every year TYPES OF SEARCH RESULTS Knowledge Graph Panel Local Search Featured Snippet Organic OPTIMIZATION FOR LOCAL SEARCH RESULTS "4 in 5 consumers use search engines to find local information" Ensure that the site is fully mobile -friendly 30% 76% Nine out of ten smart By 2021, mobile devices will influence more than $14 trillion in local of mobile searches of Local searches phone users conduct local are location- result in a phone call searches on their devices related sales Build backlinks from relevant and high-authority local sites Focus on location-specific keyword optimization "Near me" or "close by" type searches grew by more than 900% over the last two years Add address to the footer with 4 relevant Schema/Markup Improve search visibility with Google My Business Listings O 32% of people clicked on Google Maps results while Google My Business Listings others clicked on organic results/paid ads O 86% of people look up the location of a business on Google Maps OPTIMIZATION FOR FEATURED SNIPPET RESULTS "Content with featured snippets can get 2X higher CTR" "Though you're not in the #1 position, 70% of snippets come from sites that aren't in the #1 position" “8.6% of all the clicks on SERPS go to snippets" Types of featured snippets & its optimization 1 Paragraph List Table They usually answer questions The following content is fit for This type of result is used for: that start with: Listicle format: • Data points • Pricing or rate charts • Comparison charts • Conversion charts • Recipes • What is.? • Who is.? • Guides • Where is.? • How-to • Why is..? • Step-by-step instructions Structure the content in a table or chart format using appropri- Add the question in a subhead- ing (with

markup), and answer it in the text below (with Outline the content in a list format with subheading tags ate table tags () (

) to help Google under-

markup) stand the content SEMANTIC OPTIMIZATION FOR ORGANIC RESULTS Choose the target keyword Find the semantically connected phrase to that keyword Use the target keyword and semanti- cally connected phrases in the content Rank for the target keyword and many 4 related phrases "3.5 billion "15% of search "50% of search searches per day" queries are new to queries are four Google" words or longer" OPTIMIZATION FOR KNOWLEDGE GRAPH RESULTS "Google is ready with 3.5 billion facts about half a million entities for the appropriate search terms" Types of featured snippets & its optimization Wikipedia Use schema markup for important Create a Wikipedia account and facts on the site update the information on it OPTIMIZATION FOR VOICE SEARCH RESULTS "By 2020, up to 50 percent of all search activity will be conducted by voice" "By 2020, 30% of web browsing sessions will be done without a screen" 1 Concentrate on Page Load Speed The average voice SERP loads in 4.6 seconds, which is 52 percent faster than the average page 2 Concentrate On Local Searches • 22% of voice search queries are looking for location-based content • 58% of consumers use voice search to find local businesses 3 Aim for Featured Snippets More than 40% of all voice-search answers were pulled from featured snippets 4 Use Structured Data 5 Give Importance to Q&A type of content OPTIMIZATION FOR GOOGLE LENS RESULTS • Al version of Google's reverse image search > "85% of Americans use at least one of six devices, programs or services that feature Al elements" • Add an impactful logo on products, signage, and any other advertising media • Optimize images with descriptive alt tags, captions, and file names • Add more images on-site to raise the possibility of matching Google images SEO is evolving every day. Invest your time in learning the fast-changing SEO trends to stay ahead of the competitors! y dci f in ))

Infographic: How to Perfectly Optimize Your Website for Google?

shared by dotcominfoway on Sep 26
This infographic highlights the ins and outs of optimizing websites for every type of search results currently available.


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