Infographic - Five Best Practices for B2B Mobile Commerce

Five best practices for B2B mobile commerce Usablenet Mobile is a driving force for B2B companies B2B customers 56% read reviews on mobile B2B sites have ***** 16% of mobile traffic. 55% read product info 50% compare features 48% compare prices 52% O61% of B2B users watch mobile videos relating to their work. of B2B customers are using 57% access work- smartphones to research products for their businesses. related mobile content outside of business hours. B2B and Tablets B2B Companies' Use of Tablets for Sales Enablement Research conducted with B2B marketers and salespeople worldwide in February 2014. 23% 83% 46% of those that have of respondents have deployed tablets to aid in sales-related not yet deployed them have no plans to implement them. of respondents overall believe that tablets would significantly improve salespeople's adoption of marketing messages and sales tools. activities. 29% 45% of respondents from companies using tablets say they use believe that tablets would slightly improve the adoption of them as their exclusive messages and tools. device to perform various CRM activties. B2B Commerce Strategy 57% Although currently only 3% to 5% of B2B e-commerce Offline Online of B2B vendors say they are shifting their B2B commerce sales come from transactions from offline to online and self-service. mobile, 7% to 10% of all B2B web 44% traffic comes from mobile devices. agree "that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience." 7% to 10% 3% to 5% The percentage of B2B traffic coming from mobile will soon match the 22% of traffic from mobile on B2C sites. Up to 75% of B2B companies will offer mobile commerce in 2014. 48% Mobile commerce of B2B companies reported plans to add a mobile appears to be the future of B2B selling for 78% of companies. 48% sales channel. $106 million Currently. about half of B2B vendors sell increase in marketing spending in 2014 by B2BS. through mobile (including stores and applications). while 3 in 4 42.8% plan to offer mobile commerce of B2B firms planned an increase in mobile marketing. by the end of 2014. Tips & Tricks Optimize the journey for every user on every device. Tablets and smartphones differ in format, and the manner in which users consume content and are guided along the path to purchase should emphasize speed and navigability. Reduce site clutter. Provide a simple. clean interface for quick navigation, accessibility, and browsing speed. Prioritize research and discovery functions with slide-out menus so that customers can easily find what they need. This matters a lot when the product set is extensive and navigation is complex. Image sizes below 50 kilobytes and file sizes below 25 KB are optimal for increasing site speed across the site. Use location services to promote partner distributors and make it easy for buyers to continue the shopping cycle, across multiple sites. Usablenet helps leading companies in multiple industries to create unique experiences for their customers on smartphones, tablets, apps and kiosks. Visit our website www.usablenet.com and follow us on Twitter @Usablenet. Sources L Wpromote 2. The Evolving Path of Today's Tech B28 Customer Study 3. Forrester 4. IDG 5. Oracle: 2013 B28 Commerce Tends 6. Econsultancy Z Corporate Visions 8. Marketingtharts 9. Forrester 10. Intershop: E-Commerce Report 2013 11. MarketingCharts 2. Mobile Marketer 13. Advertising Age & eMarketer 14. Usablenet