[INFOGRAPHIC] A dissection of conversion rate optimisation and UX (based on an interview with Peep Laja)

shared by oj_quevedo on Mar 07

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Thanks to a sea of misinformation (and “non-information”), people in each of the fields of UX and CRO are either still unaware of the other… or see the two as incompatible. And there’s no bet... ter person to set the record straight than the straight-talking founder of ConversionXL, Peep Laja. During a 45-min interview, Peep explained how we can resolve any perceived tension between UX and CRO, by answering 4 (potentially) controversial questions: 1. Which is better for growing revenue—UX or CRO? 2. When it comes to pop-ups, how much is too much? 3. Is pseudo-techie jargon compromising the studies of UX and CRO? 4. What’s the best way of combining UX and CRO?

[INFOGRAPHIC] A dissection of conversion rate optimisation and UX (based on an interview with Peep Laja)

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