Infographic on ASO in Numbers

ASO IN NUMBERS IV KNOW YOUR FIELD! Research shows that there are 80+ apps Smartphone Users Everyone spent The average person uses 9 mobile apps per day and 30 apps per month. Across The World 88% installed on the of mobile time on the 3.2 billion average smartphone apps KNOW YOUR COMPETITION! Total Mobile Apps Available For Download iOS App Store 1.85 million Google Play Store 2.56 million </> Total Mobile Apps Released Every Month 100,000+ 30,000+ Android apps ios apps These figures are growing every year, and along with it, the market for mobile apps. KNOW YOUR OPPORTUNITY! Worldwide Mobile App Revenue Projection (in billion U.S. dollars) 2020: $581.9 2022: $808.7 2023: $935.2 2021: $693 KNOW WHY ASO IS IMPORTANT! 40% of apps are discovered through app Avoiding ASO is missing the largest store searches discovery channel KNOW THE TOP RANKING FACTOR! The key ranking factors that influence iOS apps on the Apple App Store & Android apps on the Google Play Store are: App subtitle App Description App name C Keywords * The number installs App URL App updates D In-app purchases Reviews and ratings KNOW HOW A GOOD APP PROFILE LOOKS LIKE! A successful app profile should contain Title - not more than 5 words Average rating - minimum 3.3 Successful App Profile Description - around 267 words O MB $0 App Price - cheaper than $2.33 Reviews - At Least 12k Supported Devices & Languages - 37 ioS devices & 7 languages Minimum App Size: 116MB Images - Minimum 3 app screens KNOW YOUR APP'S LISTING LIMIT! APP STORE GOOGLE PLAY Number of Character 30 characters 50 characters Limits for App Title Number of Screenshots :TO Allowed 10 images 8 images Number of Videos We Can Use Up to 3 videos Only one video Number of Languages We Can Localize 40 languages 77 languages Number of Character Limits for App Description - Up to 4000 characters and Character Limits for Keywords - 100 characters total, with terms separated by commas and no spaces KNOW OTHER FACTORS THAT BOOST YOUR APP INSTALLS! First Impression Frame 50% of app Optimized first impression frame can 60% of visitors won't scroll installs come from the first 26% 60% 50% beyond the first impression frame impression frame increase CVR by up to 26% Same Creatives for Different App Stores This reduces ioS app installs by 20%-30% Videos with Value Proposition Good app video can boost CVR by up to 40% Repetitive Messaging This causes a 14% increase in instant drop rate App Localization Focusing on app localization increases the conversion rate by 26% App Store success is a result of continuous work not just on the listing, but also on the app itself. http://www.facebook.com/DotComlnfoway dci https://twitter.com/dotcominfoway https://www.linkedin.com/company/dotcominfoway References The Tool statista NEILPATEL storemaven