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An Infographic About Infographics

An Infographic About Infographics Part 1: Research Research is one of the most important, yet underestimated stages when it comes to creating infographics. Message When researching infographics it is important to consider the message you want to get across and whether the data you supports that message find Did You Know: Accuracy When researching infographics it is important to make sure the information you source is accurate Sourcing Make sure that you choose reliable sources when you are researching and keep a list so that they can be properly attributed. 90% of the information transmitted to the brain is visual? Part 2: Design There are a few best practices and conventions you should try to follow when designing infographics Coloured Background Dimensions Although this is not really a convention or a best practice, research has shown that It seems to be a convention to create infographics that are around 900px-1000px in width (when vertical) although many publishers create several versions (such as 600px wide) horizontal infographics should be less than 700px infographics with coloured backgrounds tend to get better results than infographics that have a plain white background. max-width:100%; Consistent Imagery Whilst this isn't exactly a convention or best practice, styling your image tag with max-width:100% should If your infographic is about public services then a picture of a cow is not really relevant to the topic of the infographic. keep your imagery consistent with the topic at hand rather than just slapping anything on it. ensure that it fits the container it is pasted in. Part 3: Publishing There are a Few Things You Should Consider When Publishing Your Infographic • It's home: You should publish an article on your website containing your infographic to act as the infographic's 'home'. • Creative Commons T recommend that you release your infographic via CC BY. Creative Commons reassures bloggers that they are allowed to republish the content. If you don't want people making remixes of your content, you should make sure you opt for a license that includes ND. Did You Know: • Embed Codes: It is important that you make sure your infographic's 'home' article includes an embed code so that bloggers can republish it easily. There is an article from this series that contains a great tool for making embed codes. 12% Mention Sources: You should mention your sources both on the infographic and as a link in your infographic's 'home' article. Whilst the latter isn't usually 'strictly neccessary you can then contact the sources and ask them Publishers who use infographics grow in traffic an average of 12% more than those who don't to publish your infographic or link to the article (see below). Part 4: Promotion Promote to Sources Include links to your sources in your infographic's 'home' article and then get in touch with the sources thanking them and asking for a link back or to publish the infographic. They should be pleased that you attributed them well and could easily do you a favour in return. • Promote via Social Social media is an obvious place to be promoting your infographics, especially the more visually oriented Make sure you encourage people social networks. • Encourage Sharing to share your infographic by including an embed code and social media sharing buttons in your • Submit to Websites There are lots of blogs and websites infographic's 'home' article. out there that publish infographics. A lot of those blogs and websites let you submit your own infographics to their editors. It's a really great way masses, as they can get picked up to drive some extra traffic to your infographic. • Send a News Release News releases are a great way to get your infographic out to the by lots of websites and even mainstream media outfits. In just over 2 years infographic search volumes have increased by over 800% What are you waiting for? Sensible Internet make the smart choice when it comes to your website CC Stats Sourced from: http://neomam.com/infographics-make-great-marketing-tools/ BY-SA http://creativecommons.org/ licenses/by-sa/3.0/ Some Artwork Sourced From: http://cheduardo2k.deviantart.com http://www.vecteezy.com/members/amal50 http://www.vecteezy.com/members/Ataei http://www.vecteezy.com/members/M-ten http://www.fuzzimo.com/free-vector-post-it-notes-push-pins/

An Infographic About Infographics

shared by cumpsty on Nov 29
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an infographic that goes through the four main stages of publishing an infographic: research, design, publishing and promotion and gives some tips on each stage.

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